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About the Role

We are seeking a creative and energetic Social Media Marketing Coordinator to elevate our brand presence and engage our community. In this role, you will be the digital voice of our 40,000-square-foot playground, helping us become the premier household name for NYC families. You will focus on creating high-impact content, managing our social channels, and fostering relationships with local influencers to drive foot traffic and excitement.

Responsibilities

Execute the daily posting schedule across Instagram, TikTok, and Facebook, ensuring all content aligns with our brand standards and voice.
Capture high-energy, on-site photos and videos of our facility to showcase the magic of play, party bookings, and special events.
Identify and engage with NYC’s top family and lifestyle creators to build an active influencer program and host on-site visits.
Monitor social channels, respond to comments and messages, and foster a positive, interactive online community for our families.
Support the design and distribution of weekly email newsletters to keep our members informed on upcoming promotions and events.
Monitor engagement metrics and social KPIs, providing weekly updates on what content is resonating most with our audience.
Assist with digital outreach to local businesses and community groups to broaden our brand awareness.

Requirements

1–2 years of experience in social media marketing or content creation, preferably within the kids’ entertainment, toy, or retail sectors.
Strong understanding of social media algorithms, current trends (Reels/TikTok), and basic email marketing platforms.
Proficiency in mobile video editing (CapCut, Canva, etc.) and a "good eye" for photography and aesthetic layout.
Strong creative writing skills for captions, newsletters, and community engagement.
Must be comfortable working on-site in a high-energy environment to capture "live" content and interact with customers.
A genuine love for the world of play and an interest in creating memorable experiences for children and families.

Skills

Social media marketing
Content creation
Social media algorithms
Reels
TikTok
Email marketing platforms
Mobile video editing
CapCut
Canva
Photography
Aesthetic layout
Creative writing
Community engagement

Location

New York City

Work Type

Part-time
Remote
On-site

Experience Level

1-2 years

Benefits

Bonus based on performance
Employee discounts
Flexible schedule
Training & development
Wellness resources

About the Company

Complete Playground is the ultimate destination for inclusive family fun in the heart of New York City.
As the largest indoor playground in Manhattan, our facility is a vibrant urban oasis featuring wall climbing, slides, interactive play zones, and a specialized fidget wall.
We provide a safe, inclusive environment for kids of all neurodiverse backgrounds, including a top-notch sensory space designed to help children relax and recharge.