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About the Role

Vertex Hospitality Group is seeking a Marketing Coordinator to support its diverse portfolio of restaurant brands. This role is responsible for creating, implementing, and analyzing marketing strategies to enhance brand awareness and achieve marketing goals. The coordinator will identify and manage local partnerships, working closely with internal teams and franchise partners to bring brand strategies to life and drive traffic and sales. The ideal candidate is a collaborative, energetic relationship builder with a strategic mindset, a passion for detail, and a proactive, hands-on approach. Tech-savviness, digital awareness, cultural competence, and excellent communication skills are essential. This role is perfect for someone familiar with the local landscape, enjoys community engagement, and has a passion for grassroots marketing.

Responsibilities

Identify and establish partnerships with local businesses, organizations, and events to drive traffic and sales.
Plan, schedule, and track local offerings and partnerships.
Seek out and evaluate hyper-local advertising opportunities.
Represent the brand at local events or meetings when needed.
Maintain a log of all partnership contacts, activations, and performance metrics.
Collaborate with internal teams to support marketing campaigns and initiatives.
Conduct research on industry trends, target audience preferences, and competitor activities to gather insights that inform marketing strategies.
Assist with managing and maintaining the company's social media profiles, engage with followers, and schedule posts to increase brand visibility and engagement.
Support email marketing campaigns by preparing and sending marketing emails, tracking performance metrics, and maintaining email lists.
Contribute to maintaining a consistent brand identity by adhering to brand guidelines and assisting with design tasks.
Perform administrative duties, such as organizing marketing materials, managing marketing calendars, and maintaining marketing databases.
Ensure hugely impactful and successful New Market Openings within the region.
Analyze program performance and business data to identify best practices and learnings, and then translate findings into actionable plans.
Other duties as required.

Requirements

2+ years of experience in hospitality, field marketing, community outreach, partnerships, or related roles
Strong local market knowledge and connections are a major plus
Excellent communication and relationship-building skills
Self-starter with the ability to work independently and manage time effectively
Comfortable working in a fast-paced, target-driven environment
Familiarity with promo tracking and basic marketing metrics
Advanced knowledge of Microsoft Office Suite
Ability to create & execute marketing and business plans tailored to numerous territories.
Ability to travel up independently across the Tri-State

Skills

Mandarin
Meta
Google
Canva
CRM tools

Location

Flushing, Queens, NY

Work Type

On-site
Full-time

Experience Level

2+ years of experience

Salary/Compensations

$60,000 - $75,000/year

Benefits

401(k)
Dental insurance
Employee discount
Health insurance
Paid time off
Vision insurance

About the Company

Vertex Hospitality Group consists of a diverse portfolio of restaurant brands including KPOT, Hook & Reel, Ugly Dumpling, and Kinya Ramen.

Equal Opportunity

HR Management Group Inc d/b/a Vertex Hospitality Group provides equal employment opportunities (EEO) to all applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability status, genetic information (including family medical history), marital status, amnesty, status as a covered veteran or any other characteristic protected by applicable federal, state and local laws.