Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
About the Role
The Audience Analyst will analyze audience behavior and trends to drive subscription growth across Dow Jones consumer brands, including The Wall Street Journal, Barron’s, and MarketWatch, by delivering data-driven insights for content promotion and audience targeting.
Responsibilities
- Partner with Product and Engineering to define data requirements and success metrics.
- Monitor experiment performance to optimize testing outcomes.
- Utilize AI and automation tools for test analysis, project management, and impact measurement.
- Define and document query optimization best practices for migration from BigQuery to Snowflake.
- Analyze customer acquisition funnels to identify and resolve friction points.
- Build and maintain tracking dashboards in Tableau.
- Analyze behavioral and demographic data to segment audiences.
- Collaborate with Newsroom and Subscription teams to design and track growth campaigns.
Requirements
- 1-2 years of professional experience in subscription, marketing, or data roles.
- Bachelor's degree in a quantitative field or equivalent experience.
- Understanding of SQL, Snowflake, and Tableau.
- Familiarity with testing platforms like Piano Composer and StatSig.
- Strong proficiency in Excel and Google Sheets.
- Ability to provide clear, actionable recommendations from data.
- Ability to present findings to non-technical stakeholders.
- Strong attention to detail and commitment to data accuracy.
- Strong communication and teamwork skills.
- Passion for news and subscription models.
Skills
- SQL
- Snowflake
- Tableau
- Piano Composer
- StatSig
- Excel
- Google Sheets
- Data Analysis
- Audience Segmentation
- Funnel Analysis
Work Type
- Union role
Experience Level
- 1-2 years
Education Level
- Bachelor's degree
Salary/Compensations
- $65,000 - $80,000
Benefits
- Comprehensive health coverage
- Retirement plans
- Wellbeing programs
- Optional benefits
About the Company
- Dow Jones is a global provider of news and business information.
- Operates consumer brands including The Wall Street Journal, Barron’s, and MarketWatch.
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law.
- Committed to providing reasonable accommodation for qualified individuals with disabilities.