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About the Role

As the Senior Product Manager, Digital Channels, you will lead the vision, roadmap, and evolution of customer-facing digital platforms, including the website, mobile app, and booking experience. You will collaborate with cross-functional teams to deliver innovative, customer-centric solutions that enhance the end-to-end journey, increase engagement, and drive ancillary revenue.

Responsibilities

• Develop and execute the digital product strategy and roadmap for customer-facing channels.
• Serve as the business owner for digital channels, ensuring alignment with commercial objectives and strategic priorities.
• Lead the end-to-end product lifecycle from planning and requirements to implementation, testing, and optimization.
• Partner with Commercial, Marketing, Revenue Management, Customer Experience, and IT teams to deliver digital initiatives.
• Define and prioritize product features based on customer insights, business value, and technical feasibility.
• Monitor product performance using KPIs and customer behavior analytics to drive continuous improvement.
• Lead user acceptance testing (UAT) and support successful deployment of new capabilities.
• Manage relationships with third-party technology vendors and digital partners.
• Collaborate with UX/UI designers and developers to deliver intuitive, accessible digital experiences.
• Ensure compliance with regulatory, security, privacy, accessibility, and data governance requirements.
• Monitor industry trends and emerging technologies to identify innovation opportunities.
• Maintain product documentation, business requirements, user stories, and release communications.

Requirements

• Minimum of five years of progressive experience in digital product management, digital strategy, or e-commerce.
• Proven experience managing customer-facing digital products like websites and mobile applications.
• Demonstrated success leading the full product lifecycle.
• Experience using customer insights and KPIs to drive product decisions.
• Experience managing third-party technology vendors and strategic partner relationships.
• Strong understanding of Agile methodologies and UX principles.
• Clear criminal record check.
• Satisfactory professional references.
• Legally eligible to work in Canada without restriction.

Skills

• Strategic thinking and commercial acumen.
• Analytical and problem-solving skills.
• Jira
• Office 365
• GTM
• Contentful
• Optimizely
• Airline reservation systems
• Digital asset management platforms
• Stakeholder management and influencing skills.
• Verbal, written, and presentation communication skills.
• Organizational and project management skills.

Location

• Calgary, AB
• Edmonton, AB
• Vancouver, BC
• Toronto, ON

Work Type

• On-site

Experience Level

• Minimum of five years of progressive experience

Education Level

• Bachelor's degree in Business Administration, Information Technology, Computer Science, Digital Marketing, Engineering, or a related field.

Salary/Compensations

• Comprehensive salary that reflects experience and contributions.

Benefits

• Competitive medical and dental coverage
• Disability insurance
• Life insurance
• Employee and family assistance program
• Pension plan with employer-matched contributions
• Unlimited travel perks including free and discounted flights

About the Company

• Flair Airlines is Canada's most reliable airline focused on making air travel affordable and accessible for everyone.

Equal Opportunity

• Flair is committed to building an inclusive, equal, and accessible workplace that welcomes diverse talent and provides accommodations during the selection process.