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About the Role

Topps is seeking a Senior Brand Lead Creative to define and elevate the creative vision for Topps.com, the digital hub of our collectibles experience. You will shape how fans engage with Topps across web, commerce, campaigns, and digital storytelling, partnering with brand managers and cross-functional teams to create dynamic, culturally relevant experiences that excite collectors worldwide. The ideal candidate is a visionary leader and hands-on maker who can set creative direction, deliver exceptional design, and raise the bar for digital brand presentation.

Responsibilities

Evolve the visual and verbal identity of Topps.com, including type, tone, layout, motion, and logo use.
Own digital brand guidelines and assist others in their confident and creative application.
Lead creative direction for feature launches, go-to-market campaigns, and lifecycle marketing efforts.
Translate product features into compelling stories in collaboration with Product Marketing and Growth teams.
Create campaign toolkits, including launch pages, social content, promos, and event assets.
Support global brand teams with creative, localizing and supporting product launches.
Work cross-functionally with Marketing, Product, and E-Commerce to deliver creative solutions that drive engagement and sales.
Champion consistency and excellence across the Topps digital ecosystem while experimenting with new design approaches.
Partner with Product Design to integrate the brand into the product experience, including onboarding, microcopy, and moments of delight.
Design for the product's feel, not just its functionality.
Design and evolve brand-forward surfaces such as the marketing site, blog, and careers page.
Ensure all pages clearly communicate their story and are visually appealing.
Create design for company events, internal initiatives, and recruiting efforts.
Reinforce the brand both internally and externally.
Design standout decks, one-pagers, and B2B materials that reflect the brand's polish and personality.

Requirements

7+ years of experience in design and creative direction, with a focus on consumer-facing digital experiences.
3+ years leading and mentoring creative teams.
Strong track record in digital brand building and commerce-driven creative.
Experience developing and scaling brand architecture and design systems.
Proven ability to collaborate with cross-functional leaders and influence executive stakeholders.
Expertise across integrated design, spanning digital, web, campaign, and experiential work.
Proficiency in Figma, Adobe Creative Suite, and prototyping tools.
A portfolio showcasing digital brand, e-commerce, and web design work.
Experience in sports, entertainment, or consumer lifestyle brands.
Ability to balance creative strategy with business impact.
Familiarity with direct-to-consumer and e-commerce brand building.

Skills

Figma
Adobe Creative Suite
Prototyping tools

Location

Work Type

Full-time

Experience Level

Senior

Salary/Compensations

$140,000—$175,000 USD (Los Angeles)
$180,000—$225,000 USD (NYC)

Benefits

Information available at https://benefitsatfanatics.com/

About the Company

Fanatics is building a leading global digital sports platform, igniting the passions of global sports fans and maximizing presence for hundreds of sports partners globally through Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming. The company offers products and services for fans to Buy, Collect, and Bet. Fanatics has an established database of over 100 million global sports fans, a global partner network with approximately 900 sports properties, 2,500 athletes and celebrities, and over 2,000 retail locations including Lids stores. Our more than 22,000 employees are committed to enhancing the fan experience globally.
We’re not just building products — we’re building the future of the trading card hobby. Backed by Fanatics, the largest name in sports merchandise with 900+ league and team partnerships and access to over 81 million fans, we’re combining the speed of a startup with the scale of a global platform.
From day one, the tools we design will shape how millions of collectors buy, sell, rip, and show off what they love. With exclusive licensing deals across the MLB, NFL, and NBA, we’re in a unique position to reimagine the entire collector experience — and we’re just getting started.
We move fast, design for scale, are pragmatic, product-first, and hands-on.
This is your chance to shape a brand collectors will recognize, rally around, and remember. You’ll have the space to explore, the support to level up, and the platform to do your best work yet.

Equal Opportunity

Ensure your Fanatics job offer is legitimate and don’t fall victim to fraud. Fanatics never seeks payment from job applicants. Feel free to ask your recruiter for a phone call or other type of communication for interview, and ensure your communication is coming from a Fanatics email address (including @collectfanatics.com). For added security, where possible, apply through our company website at www.fanaticsinc.com/careers
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