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About the Role
Relay is a digital banking platform designed to empower self-made business owners with financial clarity, confidence, and control. The Performance Marketing Manager will operate one of the most analytically sophisticated paid programs in the SMB fintech space, managing a significant budget across multiple channels with the goal of driving growth while protecting unit economics.
Responsibilities
- Own optimization and testing across paid search, YouTube, connected TV/TV, and direct mail, reallocating budget based on Approvals and LTV:CAC signal.
- Manage and optimize the publisher channel to produce efficient quality approvals.
- Build out Relay's paid social program with a strategic point of view.
- Manage day-to-day vendor relationships for advertising and media buying.
- Partner with the Brand team to provide creative direction based on performance data.
- Utilize SQL and Metabase for data analysis and collaborate with data scientists on marketing mix models.
- Flex spend allocation and creative approach across self-serve (PLG) and sales-assisted acquisition motions.
- Provide an independent point of view on channel best practices and attribution reads.
Requirements
- Personally managed more than one paid channel at meaningful spend.
- Been responsible for a large ad budget (at least $500k monthly) and able to explain allocation decisions.
- Comfortable operating in ambiguous situations with evolving priorities.
- SQL-fluent and able to critically evaluate attribution models.
- Proven track record of identifying and pursuing new opportunities independently.
Skills
- Paid search
- YouTube advertising
- Connected TV advertising
- Direct mail marketing
- Publisher channel management
- Paid social media marketing
- Vendor management
- Creative asset performance analysis
- SQL
- Metabase
- Marketing mix modeling
- Attribution modeling
- Budget allocation
- Performance analysis
Location
- In-person interview required
Work Type
- Full-time
Experience Level
- Mid-level
Salary/Compensations
- $117,000 - $143,000 CAD
- Typical starting salary: $130,000 CAD
Benefits
- Perks and benefits information available on Candidate Hub
About the Company
- Relay is a digital banking platform that gives self-made business owners the tools and know-how to be great with money.
- We replace financial guesswork with real visibility, transforming cash flow from a constant source of stress into a clear signal owners can use to run stronger, more resilient businesses.
- We encourage you to apply even if your experience doesn't perfectly match the job description -- your perspective and drive matter more.
- We welcome diverse backgrounds and people who think critically, challenge the status quo, and want to help small businesses thrive.
Equal Opportunity
- If you require accommodations at any stage of the hiring process, please reach out to your Talent Partner.
- For compliance reasons, all offers of employment at Relay are conditional upon a successful background check and employment verification through Certn.