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About the Role
This role focuses on driving performance for TikTok Shop campaigns by researching high-converting content, developing evidence-based creative briefs, and managing the end-to-end production process with creators. You will work directly with the founder in New York to own campaign execution, maintain high quality standards, and scale retainer programs.
Responsibilities
- Research top-performing TikTok Shop content to identify successful hooks, angles, structure, and pacing.
- Develop specific, evidence-based creative content briefs for creators.
- Manage end-to-end retainer campaigns including creator selection, brief delivery, and timeline management.
- Review video drafts against briefs, providing precise feedback or revision notes to ensure quality.
- Track video performance metrics and report results to the team weekly.
- Maintain campaign status visibility using tools like Cruva and Growi.
Requirements
- Genuine interest in short-form content with the ability to articulate performance drivers.
- Strong writing skills to produce clear, actionable creative briefs.
- Analytical mindset focused on performance data over personal taste.
- Consistent follow-through and project management capabilities.
- Ability to maintain high quality standards while managing professional relationships with creators.
- Based in New York City or willing to relocate.
Skills
- Content Strategy
- Data Analysis
- Creative Briefing
- Project Management
- TikTok Shop Operations
- Creator Management
Location
- New York City
Work Type
- In-person
About the Company
- Leading TikTok Shop Partner agency specializing in custom-built strategies for social commerce.
- High-performing, entrepreneurial, and ambitious culture focused on ownership and autonomy.