About the Role
The Air Line Pilots Association, International (ALPA) seeks an experienced Bilingual Communications Specialist & Translator to provide strategic and tactical communications support, build effective pilot communications plans, and offer professional support in all communications areas. This role involves leadership and strategic counsel for pilot groups, executing programs for collective bargaining and advocacy, and providing tactical support in media relations, social media, paid digital media, and community outreach.
Responsibilities
- Provide leadership and strategic counsel in helping pilot groups determine the proper development, packaging, placement, and timing of communications that advance Air Canada MEC goals.
- Execute programs and campaigns to support collective bargaining and advocacy priorities for Air Canada as well as other Canadian pilot groups.
- Provide tactical communication support in media relations, social media strategy and execution, paid digital media strategy and procurement, community/stakeholder relations, and other outreach support.
- Provide communications counsel, exercise leadership and initiative, influence the decision-making process, and ensure that project benchmarks and deadlines are met.
- Transform complex issues into clear communications for multiple audiences in Canada and the U.S.
- Seek out new methods to deliver pertinent messaging to various audiences and determine which media vehicles will improve communications efficacy.
- Effectively switch styles to write and edit copy for e-mail, video, and social media while coordinating multiple media projects simultaneously.
- Anticipate the need for new video and motion graphic messaging across pilot groups.
- Translate a wide range of aviation-specific legal, economic, and safety data and process details into visual narratives for video and graphic content.
- Operates a computer/smartphone/tablet.
- Maintain a stationary position, move about the office and the local metropolitan area, determine what others have said or written, and converse with others and exchange accurate information.
- Sit, stand, bend, reach, and move about the office and travel (locally, nationally, and internationally).
- Occasional bending, stooping, squatting, and/or pushing and pulling or moving, e.g., to pack, unpack, and/or move cases.
- Move, raise, reach, and/or retrieve binders, books, boxes, and files up to ten (10) pounds (lbs.).
- On travel, could be responsible to move, raise, reach, and/or retrieve luggage weighing as much as 50 lbs.
Requirements
- Bachelor’s degree in Communications, English, Journalism, Marketing, Public Relations, or related field, from an accredited college or university is required.
- Master’s degree or completion of post-graduate courses preferred.
- Equivalent combination of education and practical experience.
- Three (3) years of experience in a communications role at ALPA or in an equivalent advocacy and/or communications position elsewhere required.
- Five (5) or more years of experience strongly preferred.
- Aviation and/or labour union experience and/or knowledge strongly preferred.
- Must be a self-starter with professional maturity and sound judgment, capable of independent decision-making.
- Full professional or bilingual fluency for oral and written communications in French and English required.
- Ability to write and translate oral and written communications from French to English and English to French is required.
- Échelle québécoise translation certification, or the equivalent, preferred but not required.
- Excellent interpersonal and communication skills, oral and written, for effective interaction with internal staff, external contacts, and pilots.
- Attention to detail when reviewing and editing written materials.
- Must possess exceptional time management skills.
- Able to work independently in a fast-paced, multi-tasking environment.
- Transition easily between projects with a positive attitude.
- Ability to effectively interpret and disseminate complex information about aviation safety and security, labour contracts and collective bargaining, and communicate for public understanding strongly preferred.
- Possesses the professional demeanor necessary to address issues of the most complex nature, to establish credibility in often-contentious circumstances, and to positively affect members, the media, and other audiences.
- Experience planning and implementing effective social media and PR/education campaigns.
- Strong track record in developing, executing, and evolving comprehensive and proactive communications plans, as well as specific programs and campaigns a definite plus.
- Able to develop and execute multi-media strategies that build awareness and support for key pilot group initiatives.
- Knowledge of ALPA policies, processes, structure, and strategic plans strongly preferred.
- Knowledge of desktop publishing, presentation, design, and web content management preferred.
- Willingness to learn new software applications to enhance effectiveness.
- Vision, corrected or uncorrected, must be acute and discriminating.
- Submit online portfolio link(s) showing previous work.
Skills
- Quebecois French and English bilingual writing
- Problem-solving
- Consensus-building
- Interpersonal skills
- Digital media tactician
- Social media (organic and paid)
- Media relations
- Advertising (digital, outdoor, and print)
- Video
- Web support
- Quebecois French
- Cultural nuance awareness
- Ability to interact with Quebeckers through any communications or social media channels
- Writing and editing copy for e-mail, video, and social media
- Coordinating multiple media projects simultaneously
- Translating aviation-specific legal, economic, and safety data and process details into visual narratives
- Microsoft Word
- Excel
- PowerPoint
- Basic videography
- Audio editing
- Video editing
- Adobe Photoshop
- Adobe Premiere
- Adobe Illustrator
- Adobe InDesign
- Vyond
- Sitecore
- Evoq
- HTML
Location
- Toronto, Ontario, Canada
Work Type
- Partial remote work opportunities are available after six months of service.
Experience Level
- 3 years of experience in a communications role
- 5 or more years of experience strongly preferred
Education Level
- Bachelor’s degree in Communications, English, Journalism, Marketing, Public Relations, or related field
- Master’s degree or completion of post-graduate courses preferred
Salary/Compensations
- CAD $ 111,620.00 – CAD $ 159,457.00
Benefits
- Non-elective employer contributions of 14% made to individual RRSP account after 180 days of employment.
- 15 days paid vacation and 13 holidays per year plus 2 volunteer days per year.
- Generous sick and bereavement leave.
- Company-paid premiums for family supplemental health care (supplemental medical, dental, prescription, and vision for employee, spouse, and dependent children), life insurance, critical illness coverage, and long-term disability insurance.
- Education Assistance Program that reimburses 100% of eligible expenses.
About the Company
- The Air Line Pilots Association, International (ALPA), the largest airline pilot union in the world and the largest non-governmental aviation safety organization in the world (representing over 80,000 pilots at 42 Canadian and U.S. airlines).
- ALPA is a member-driven, staff supported, union with two internal professional unions.
Equal Opportunity
- ALPA is an equal opportunity employer that is committed to diversity and inclusion in a safe workplace.
- We prohibit discrimination, harassment and harmful behaviour of any kind based on race, colour, sex, religion, sexual orientation, national origin, gender identity, caste, disability, genetic information, pregnancy, or other protected characteristics, including Aboriginal peoples and visible minorities, as outlined in federal or provincial laws.
- We highly value everyone and all are encouraged to apply, including minorities, veterans, and people with disabilities.
