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About the Role

Serve as a key contributor for global strategy and marketing of assigned product(s)/product lines, providing guidance and support on product development, market development, and collaborating with cross-functional partners globally. Lead product planning throughout the product development lifecycle and be regarded as the subject matter expert on all things related to your products.

Responsibilities

• Serve as the voice of the patient, clinician, and sales rep on development programs.
• Make recommendations and decisions supported by voice of customer and market data.
• Perform market research, competitive analysis, forecasting, and ROI for justification of features and improvements.
• Regularly conduct qualitative and quantitative research that defines an insight-driven product roadmap; develop and own customer requirements.
• Set growth vision for therapy area, identify unmet needs and new markets, advocate for solutions, build business cases, and secure organizational support for the roadmap.
• Contribute to annual global marketing plans by providing market segmentation, targeting, and positioning, and all aspects of the marketing mix (product, place/distribution, price, and integrated marketing/promotion).
• Lead global commercial launch planning and execution for new products and indications.
• Own portfolio lifecycle management including clinical data planning, inventory and pricing strategy, competitive planning, market expansion & exit assessments.
• Work closely with both US and international regional marketing teams.
• Offer leadership to R&D and support organizations throughout development cycle (e.g. trade-off and cost-benefit analysis, financial, and timeline impact).
• Represent the business during product demonstrations, testing programs, advisory boards, and across various congresses and events.
• Travel may be required up to 15% of the time, domestic and international.

Requirements

• Bachelor's degree in science, business, marketing, or related field.
• At least 3 years of previous experience in medical device or related industry within marketing, sales, clinical, or engineering functions.
• Strong business acumen and analytical rigor, with the ability to translate data, market insights, and customer needs into strategic product decisions.
• Demonstrated experience using data-driven approaches to evaluate opportunities, prioritize investments, and measure business impact.
• Ability to synthesize complex information, challenge assumptions, and make sound decisions amid ambiguity and competing priorities.
• Proven track record of driving measurable business outcomes through structured problem solving and strategic thinking.
• Strong influence management skills—effectively collaborate with a diverse variety of geographies/cultures including Europe, Asia Pacific, Japan, Australia and Canada and functions including sales, marketing, R&D, manufacturing, regulatory and clinical affairs.
• Strong clinical marketing skills – effectively use clinical data to support and drive key marketing claims across a wide variety of geographies.
• Project management skills—ability to manage complex projects and programs. Ability to pull the appropriate level, functional, and geographic functions together to support initiatives.
• Self-motivated, team player with learning agility.
• Excellent written and verbal communication, and ability to adapt style and message to various audiences.

Skills

• Product marketing
• Commercial launch
• Medical device marketing
• Pain management
• Neurosurgeons
• Orthopedic spine surgeons
• Implantable devices
• FDA PMA process

Location

• Austin, TX
• Plano, TX

Work Type

• Onsite
• Full-time

Experience Level

• Associate

Education Level

• Bachelor's degree
• Master of Business Administration

Salary/Compensations

• $86,700.00 – $173,300.00

Benefits

• Free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• Excellent retirement savings plan with a high employer contribution.
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit.
• Health and wellness benefits

About the Company

• Abbott is a global healthcare leader that helps people live more fully at all stages of life.
• Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.
• Our 115,000 colleagues serve people in more than 160 countries.
• At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life.
• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.
• Our Neuromodulation business includes implantable devices compatible with mobile technology to help people who suffer from chronic pain and movement disorders.
• These non-opioid therapies allow us to provide interventional pain therapy to patients throughout the pain continuum.

Equal Opportunity

• Abbott is an Equal Opportunity Employer, committed to employee diversity.
• Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.