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About the Role
The Law Offices of Spar & Bernstein seeks a Digital Advertising Specialist to build and manage digital campaigns that generate qualified leads, strengthen brand visibility, and support firm growth.
Responsibilities
- Plan, build, manage, and optimize paid campaigns across Google Ads, YouTube, Meta, Reddit, Twitter/X, display networks, and other platforms.
- Develop campaign structures, targeting, keyword strategies, bidding approaches, budgets, and conversion goals.
- Monitor performance and budget pacing to improve lead volume, lead quality, cost per lead, conversion rate, and return on ad spend.
- Test audiences, keywords, creative, copy, calls to action, landing pages, placements, and bidding strategies.
- Collaborate with the Marketing Director and creative team to develop advertising content.
- Maintain conversion tracking, pixels, tags, UTMs, and attribution standards.
- Prepare performance reports and translate campaign data into findings and recommendations.
- Coordinate with intake and CRM stakeholders to evaluate lead quality and connect advertising results with consultations and retained clients.
- Stay current on platform updates, advertising trends, and compliance requirements.
Requirements
- 4+ years of experience in digital advertising, preferably in an agency setting.
- Demonstrated experience managing Google Ads and Meta Ads.
- Experience with Google Analytics 4, Google Tag Manager, platform pixels, UTMs, and reporting dashboards.
- Strong analytical, copywriting, organizational, and project-management skills.
- Experience in the legal industry or other professional services is a plus.
- Must be prepared to provide examples of previous advertising campaigns, including role, platforms managed, and performance results.
Skills
- Digital advertising
- Paid search
- Paid social
- Targeting
- Bidding
- Budget management
- Conversion optimization
- Google Ads
- Meta Ads
- YouTube
- Display advertising
- Reddit advertising
- Twitter/X advertising
- DSPs
- Google Analytics 4
- Google Tag Manager
- Platform pixels
- UTMs
- Reporting dashboards
- Copywriting
- Organizational skills
- Project management
Location
- New York, NY
Work Type
- Full-time
Experience Level
- 4+ years
Education Level
- Bachelor's degree in marketing, advertising, business, communications, or a related field; equivalent experience will also be considered.
About the Company
- The Law Offices of Spar & Bernstein is a high-volume and fast-paced law firm.