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About the Role

The Market Sales VP will execute local market-specific sales strategies, drive profitable sales with the retail sales team and business unit, and manage all local market specific DSD sales activities. This role involves maintaining close contact with ASDs regarding business relationships with Independent Distributor Partners (IDPs) and identifying opportunities to grow business through key customer accounts.

Responsibilities

Executing sales strategies based on guidance from VP of Regional Sales and VP of Division Sales
Working cross-functionally with bakeries on product quality, late delivery dispatch, and other sales-impacting issues
Partnering with ASDs to execute local sales plans and pursue profitable new business to achieve goals
Maintaining close contact with VP of Regional Sales and providing updates on performance results and competitor activity
Working with ASDs to analyze reports from digital sales teams, distributor enablement, revenue growth management, and utilizing the Customer Product Profitability (CPP) dashboard
Ensuring ASDs work daily with fundamentals (displays, customer relations, time schedule and callbacks, space and position, and distribution)
Assisting ASDs in selling and general/IDP relationship efforts, and providing industry standards and best practices advice
Responsible for usage of digital products and the Go Spot Check (GSC) tool for daily and focused missions
Monitoring units and dollar sales, profit margin, and stale using the GSC tool and reporting to drive business conversations
Providing ASDs with proper guidance, direction, and assistance to achieve profit goals and compliance with policies and procedures
Conducting weekly meetings with ASDs to discuss performance against perfect store execution
Coaching and mentoring ASDs in the understanding and use of available information and professional presentation of information/knowledge
Interacting with and visiting key customer accounts as assigned to build rapport and increase selling opportunities
Maintaining close contact with other Market Sales VPs and Retail Team to stay informed on cross-regional activity and share key successes
Ensuring compliance with all company policies and procedures (EEO, Sexual Harassment, Sarbanes – Oxley, Safety, Mandatory Training, etc.)
Performing other duties which are deemed to be an integral part of the position
Partnering with the Human Resources Department to develop a succession plan, employee development, employee engagement and retention

Requirements

Relevant experience in general management or sales
Previous experience as Sales Consultant preferred
Bachelor’s degree in Sales or Business Administration preferred
Equivalent combination of education, experience, and skills may supplement above minimum job requirements

Skills

Sales strategy execution
Sales management
Customer relationship management
Data analysis
Digital sales tools
Go Spot Check (GSC) tool usage
Report analysis
Talent management
Succession planning
Employee development
Employee engagement
Employee retention

Location

Local market

Work Type

Full-time

Experience Level

General management or sales experience
Sales Consultant experience preferred

Education Level

Bachelor’s degree in Sales or Business Administration preferred

Salary/Compensations

105,527 - 150,000

Benefits

Comprehensive health and medical benefits
401(k) Retirement savings plan
Professional growth and leadership training
Paid vacation, holidays, and parental leave
Competitive salary
Excellent total rewards package

About the Company

Flowers Foods, Inc. (NYSE:FLO) is a leading producer of packaged bakery goods in the United States with 2024 sales of $5.1 billion.
Brands include Nature's Own, Wonder, Dave's Killer Bread, Canyon Bakehouse, and Tastykake.
Fosters a culture that values Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility.
Committed to innovation and community.

Equal Opportunity

Flowers is an Equal Opportunity Employer.
Flowers encourages all qualified candidates to apply, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, veteran status, disability status, or people of any other characteristic protected by state or federal law.