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About the Role

The Marketing and Media Lead, Hair Portfolio, is the end-to-end leader for Unilever Canada’s Hair business, holding full accountability for Dove, Dove Men's Care, TRESemmé, Shea Moisture, and Nexxus. This role stewards the total Beauty & Wellbeing Canada media investment strategy, integrating brand equity, demand creation, and media effectiveness into a unified growth engine. As a key member of the B&W Canada Leadership Team, you will accelerate the growth of our power brands and spearhead the local transformation of our Social-First Demand Generation model to deliver best-in-class market impact and effectiveness.

Responsibilities

Own the multi-brand Hair Portfolio strategy, including 3-year strategic plans, growth roadmaps, and in-year activation.
Deliver brand-specific targets in partnership with CS&P, Finance, and CD Ops.
Safeguard brand equity by ensuring consistency of Brand Key, BCI, and Distinctive Brand Assets while adapting them for Canadian consumer and retail nuances.
Execute simultaneous grow-and-turnaround agendas across our power brands.
Localize global innovation and communications strategies by partnering with North America and Global teams.
Define the total B&W Canada media investment strategy, establishing allocation principles, working-media targets, and ROI guardrails.
Steward the annual media plan across all power brands in partnership with the Media & Digital Engagement team.
Optimize BMI effectiveness and funnel sufficiency, establishing measurement disciplines that trace 80%+ of marketing spend to business performance.
Champion social-first, connected commerce models, integrating paid, owned, earned, and retail media into cohesive full-funnel plans.
Operationalize the Social-First Demand Generation model, transitioning from campaign-based planning to an always-on, community-driven ecosystem.
Drive strategic partnerships and cultural collaborations—across creators, platforms, and retailers—to unlock breakthrough demand and earned impact.
Elevate brand distinctiveness through creative excellence and modular content development that maximizes ROI.
Orchestrate integrated business plans through cross-functional partnership with CS&P, CD, Finance, Supply Chain, and CMI.
Drive retail excellence, applying 'shelf-back' thinking to ensure flawless execution by brand and customer.
Cultivate a high-performing, 'play-to-win' culture focused on beauty and wellness.
Model Unilever’s Standards of Leadership: Personal Mastery, Passion for High Performance, Consumer & Customer Focus, and Talent Catalyst.

Requirements

Bachelor's degree
10+ years of progressive marketing or brand management experience, within CPG
Proven track record of leading multi-brand portfolios with end-to-end P&L accountability, including brand equity, innovation, and demand creation
Strong expertise in media investment leadership, including BMI planning, working-media effectiveness, and full-funnel, social-first strategy
Deep understanding of the Canadian consumer, retail environment, and cultural landscape
Experience managing complex cross-functional relationships across local, North America, and Global teams with strong influencing and stakeholder management skills
Demonstrated success in coaching, developing, and inspiring high-performing teams and agency partners
Fluency in data-driven decision making, including Nielsen, Numerator, brand health metrics, and marketing effectiveness frameworks

Skills

Marketing
Brand Management
CPG
P&L Accountability
Brand Equity
Innovation
Demand Creation
Media Investment Leadership
BMI Planning
Working-Media Effectiveness
Full-Funnel Strategy
Social-First Strategy
Canadian Consumer Understanding
Retail Environment Understanding
Cross-Functional Relationship Management
Influencing Skills
Stakeholder Management
Team Coaching and Development
Agency Partner Management
Data-Driven Decision Making
Nielsen
Numerator
Brand Health Metrics
Marketing Effectiveness Frameworks

Location

Canada

Work Type

Full-time

Experience Level

10+ years

Education Level

Bachelor's degree
MBA or equivalent post-graduate qualification

Salary/Compensations

$131,800-$181,000

Benefits

Bonus eligible
Long-Term Incentive (LTI) eligible
Health insurance (including prescription drug, dental, and vision coverage)
Retirement savings benefits
Life insurance
Disability benefits
Parental leave
Sick leave
Paid vacation and holidays
Access to numerous voluntary benefits

About the Company

Beauty & Wellbeing (B&W) is a powerhouse business driving growth in Hair and Skin Care with iconic brands like Dove, Dove Men+Care, TRESemmé, Shea Moisture, Nexxus, and Vaseline.
Unilever Canada is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities.
We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business.

Equal Opportunity

All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, age, national or ethnic origin, marital status, family status, disability, genetic characteristics, and a conviction for which a pardon has been granted.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: These lines are reserved for individuals with disabilities in need of assistance and are not a means of inquiry about positions or application statuses.
Unilever Canada est une organisation engagé à la diversité et à l'inclusion pour stimuler nos résultats d'affaires et créer un meilleur avenir chaque jour pour nos employés, les consommateurs globaux, les partenaires et les communautés.
Nous croyons qu'un effectif diversifiée nous permet de faire correspondre nos ambitions de croissance et de stimuler l'inclusion dans l'entreprise.
Tous les candidats qualifiés recevront la considération pour un emploi sans égard à la race, la couleur, la religion, le sexe, l'orientation sexuelle, l'identité ou l'expression de genre, l'âge, l'origine nationale ou ethnique, l'état matrimonial, la situation familiale, l'invalidité, les caractéristiques génétique, et une condamnation pour laquelle un pardon a été accordée.
Si vous êtes une personne handicapée qui a besoin d'aide à tout moment au cours de notre processus de recrutement, veuillez communiquer avec nous au NA.Accommodations@unilever.com. Veuillez noter: ces lignes sont réservées aux personnes handicapées ayant besoin d'aide et ne sont pas un moyen d'enquêter sur les postes.