Digital Asset Management (DAM) Business Product Lead, Director at Pfizer | Tampa, United States | Rezi

Digital Asset Management (DAM) Business Product Lead, Director at Pfizer

Digital Asset Management (DAM) Business Product Lead, Director

Pfizer · Tampa, United States

1 weeks ago

Digital Asset Management (DAM) Business Product Lead, Director

Pfizer · Tampa, United States

12 days ago
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About the Role

The Digital Asset Management (DAM) Product Lead will support global marketing teams by researching, developing, and delivering innovative product offerings for end-to-end content creation workflows. This role acts as the voice of the customer, shaping the DAM product vision and objectives in collaboration with business stakeholders and technical teams, ensuring efficiency, effectiveness, and alignment with evolving marketing needs including searchable modular content, digital rights, and AI capabilities.

Responsibilities

  • Ensure DAM enables colleagues and agency to easily organize, locate and reuse assets across channels and markets.
  • Ensure DAM enables marketers to easily associate with claims, licensing and associated usage rights.
  • Work with other product leaders to ensure an integrated user experience across related products, including but not limited to workflow, MLR and AI.
  • Support and help shape a product strategy and vision that delivers value to customers, aligning with the priorities of the marketing organization.
  • Consolidate and prioritize outcomes, business needs, and technical demands from marketing and agency teams.
  • Collaborate with internal digital teams, UX experts, and stakeholders across commercial and medical divisions to create a product roadmap that streamlines our creative, media, and CRM processes, while collecting critical meta-data for optimizing customer experiences.
  • Prioritize business cases and optimize resource allocation across products (both existing and new); work with Business Owners and technical teams on business case development and approvals.
  • Proactively identify business needs and innovations, including business requirements and roadmap, and ensure execution via close coordination and project management with technical Product Managers.
  • Collaborate with tech teams on product strategy, decisioning and product delivery within the Agile Teams, incl. with Technical / Engineering team on hands-on solution development and management of external development vendors.
  • Support content creation tools as needed (i.e. Express).
  • Demonstrate excellence in product management by combining business and technology knowledge to develop and manage product roadmaps, define meaningful OKRs, and drive value and impact.
  • Align stakeholders, manage product roadmaps, coordinate user-acceptance testing, drive user adoption, and advocate for the product.
  • Conduct product ceremonies with technical and business partners to gather and prioritize outcomes and share progress.
  • Track engagement with the platform and analyze usage trends by function, geography, and business unit.
  • Proactively share user engagement metrics and insights with Marketing and Digital leadership, identifying opportunities to deliver value throughout the organization.
  • Gather user engagement data, conduct research, and gather customer feedback to contribute to new and integrated solutions across the MarTech stack.
  • Gain a comprehensive understanding of the capabilities and limitations of Adobe AEM in order to effectively identify and evaluate potential solution options.
  • Cultivate a collaborative environment that promotes effective communication between development and business teams, ensuring a shared understanding of objectives and capabilities.

Requirements

  • A BA/BS with at least 8 years of experience, an MBA/MS with at least 7 years of experience, a PhD/JD with at least 5 years of experience, or an MD/DVM with at least 4 years of experience.
  • Proven track record in managing extensive technology projects or platforms from inception to value realization.
  • Deep comprehension of engineering, software development, and the technological management of solutions, tools, and platforms.
  • Exceptional communication skills, with the ability to influence key partners and stakeholders indirectly through clear, concise, and well-crafted messages tailored to the audience.
  • Experience in systems architecture, network systems, and application infrastructure.
  • Ability to develop strategies for a diverse portfolio of products and projects.
  • Expertise in fostering a culture of innovation to improve outcomes for patients and the healthcare industry.
  • Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
  • Candidates must be authorized to be employed in the U.S. by any employer.
  • This position requires permanent work authorization in the United States.

Skills

  • Digital Asset Management (DAM)
  • Product Management
  • Agile Methodologies
  • Roadmap Development
  • Backlog Creation
  • Feature Prioritization
  • Stakeholder Management
  • User-Acceptance Testing (UAT)
  • User Adoption
  • Data Flow
  • Workflow Management
  • Automation
  • Artificial Intelligence (AI)
  • Content Management
  • Adobe Experience Manager (AEM)
  • Generative AI tools (e.g., ChatGPT, Microsoft Copilot)
  • Responsible AI practices
  • Risk Management
  • Ethical AI Use
  • Systems Architecture
  • Network Systems
  • Application Infrastructure
  • Project Management

Location

  • US Commercial Pfizer site required

Work Type

  • Hybrid
  • 2-3 days onsite/week

Experience Level

  • 8+ years (BA/BS)
  • 7+ years (MBA/MS)
  • 5+ years (PhD/JD)
  • 4+ years (MD/DVM)

Education Level

  • BA/BS
  • MBA/MS
  • PhD/JD
  • MD/DVM
  • Master's degree (preferred)

Salary/Compensations

  • $162,900.00 - $271,500.00 (US)
  • $146,600.00 - $244,400.00 (Tampa, FL)

Benefits

  • Global Performance Plan with a bonus target of 20.0% of the base salary
  • Eligibility to participate in share-based long-term incentive program
  • 401(k) plan with Pfizer Matching Contributions
  • Additional Pfizer Retirement Savings Contribution
  • Paid vacation, holiday and personal days
  • Paid caregiver/parental and medical leave
  • Health benefits (medical, prescription drug, dental, and vision coverage)
  • Relocation assistance may be available

About the Company

  • Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.
  • Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.
  • Pfizer is an E-Verify employer.
  • Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations.
  • Pfizer endeavors to make www.pfizer.com/careers accessible to all users.

Equal Opportunity

  • Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status.
  • Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA.
  • Pfizer is an E-Verify employer.