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About the Role

The Client Team provides strategic planning support and coordination across all media to guide clients along their growth journey. We are the ‘front of house’ team that represent The Specialist Works (TSW) business for all clients. We think harder and work smarter, connecting what matters most both within & beyond traditional media. Always challenging ourselves to think “What’s Possible?” for the dynamic businesses we partner with. We deliver best in class strategic recommendations and outstanding account management to facilitate our growth hungry clients to deliver and exceed their business goals, ensuring they always have the right resource at the right time from across the agency. You will be directing the business of 3/4 agency clients, free from the shackles of network agency deals to lead best-in-class planning recommendations. You’ll also be a leader of people, managing and developing other TSW’ers, like a guiding light; your attitude and positive behaviour will filter through the rest of the team. You’ll have a can-do attitude and an infectious ‘What’s Possible’ approach to delivering the best work our clients have seen. You’ll get the best work out of a willing team. Establish yourself as the lead on your clients’ business, recognised by all as the spearhead for the accounts. Accountable for owning and interrogating client briefs to produce the highest quality responses. You will be overseeing the planning process from briefing all the way through to campaign evaluation for consistency and future learning. Effectively plan and communicate cross-channel strategy / approach / planning for current and prospective clients – working closely with our Activation specialists regarding the effective implementation and delivery of campaigns. Your experience across both Online and Offline channels will be evidence within this. Within Online, we expect the Client Director to understand Online channels and platforms in detail, as part of the wider media mix and the implications they have on account set-up, measurement and ongoing optimisation. Oversee the performance of your client’s campaigns and proactively identify areas for improvement and optimisations. Understanding the Client’s business dynamics so we can deliver highly relevant responses to briefs. Anticipating and resolving client challenges by quickly identifying opportunities and threats. Working closely with the senior team (Group Client Director and Managing Partner), you’ll keep them informed of these and know when they need to step-in. Providing guidance and training to your team, the wider client team and specialists with ongoing feedback to constantly improve our agency offering. Be a pivotal part of new business pitch teams, coordinating and presenting responses.

Responsibilities

Directing the business of 3/4 agency clients, leading best-in-class planning recommendations.
Managing and developing other TSW’ers.
Establishing yourself as the lead on your clients’ business.
Owning and interrogating client briefs to produce high-quality responses.
Overseeing the planning process from briefing through campaign evaluation.
Planning and communicating cross-channel strategy/approach/planning for clients.
Overseeing client campaign performance and identifying areas for improvement.
Understanding client business dynamics to deliver relevant responses.
Anticipating and resolving client challenges by identifying opportunities and threats.
Providing guidance and training to your team, the wider client team, and specialists.
Being a pivotal part of new business pitch teams, coordinating and presenting responses.
Establishing strong relationships with clients.
Diagnosing briefs and applying the planning process to deliver best-in-class recommendations across integrated channel plans.
Demonstrating solid understanding of strategic purpose and benefits of channels, platforms, and media types.
Filtering understanding across broader account teams.
Showing understanding of market dynamics and their effect on communications.
Applying tools & systems to client briefs to deliver insight and inspiration.
Presenting responses to briefs and communicating to clients (written & oral).
Pulling insight from data to develop ideas with teams.
Keeping things simple, no matter how complicated.
Telling a story to take clients on a journey through your response to briefs.
Establishing yourself as a line manager and leader within the client team.
Supporting initiatives that promote social equity, diversity, and inclusion.
Actively supporting and promoting sustainable best practice.
Helping to implement green office practices.
Coordinating initiatives that enhance corporate social responsibility.
Ensuring operations align with values of sustainability and social responsibility.

Requirements

Detailed understanding of core planning principles and their application to campaigns (Brand and Performance).
Detailed understanding of different KPIs by media channel and their relationship with planning principals and business outcomes.
Strong knowledge of planning tools (TGI, Ad Intel, Touchpoints, etc) and measurement tools (Google Analytics, etc).
Multi-media planning expertise (Offline and Online channels).
Strong knowledge of Online media platforms and associated technologies.
Strong knowledge of planning principles that impact deployment across online platforms.
Experience working with online media platforms, delivering best-in-class planning across them, and ensuring delivery meets plan expectations.
Awareness of the broader media and marketing ecosystem, online and offline, and how it can be connected (e.g., through search).
Media agency experience, with recent experience leading the planning of multi-channel campaigns.
Experience translating detailed understanding of key planning principles into media implementation for both offline and online channels.
Experience working on performance-focused campaigns, delivering detailed reporting and analysis, alongside strategic measurement recommendations.
Extensive experience planning or buying online media campaigns (e.g., search, social, display).
Strong client communication and management skills, including project management and conflict resolution.
Management experience.
A track record of winning, growing, and retaining clients in an agency or consultancy environment.
Previous experience working hands-on delivering performance campaigns (nice to have).
Previous experience working hands-on building and optimising campaigns in online media platforms (e.g., paid search, paid social) (nice to have).
Experience of working with external agencies (Creative/BTL/PR) (nice to have).

Skills

Strategic planning
Cross-channel strategy
Client relationship management
Project management
Conflict resolution
Performance analysis
Campaign evaluation
Online media platforms
Offline media channels
Media planning tools
Measurement tools
Data analysis
Team leadership
New business pitching
Communication (written & oral)
Storytelling

Location

Kent
London

Work Type

Fixed Term Contract
Hybrid

Experience Level

Management experience
Client Director level

Benefits

Continuous personal development
Exciting, fast-paced, people-first environment

About the Company

The Specialist Works is different. We are built exclusively for marketers at entrepreneurial brands. Businesses that are past the messy start-up stage but are worlds away from the slow-paced nature of large corporates.
Our clients span large privately owned businesses (often PE backed, founder-led or both) and small to mid-cap public enterprises.
Our clients share three common yet exciting challenges which define everything we do as an agency: Consumer – customer acquisition is key to their success, Company – they are highly ambitious and built lean, Category – they are often outspent by their competitors, need to outmanoeuvre the competition and are passionate about disrupting an established category.
What’s Possible Group's mission is to build a group our people are proud of. Proud of what we deliver to clients. Proud of how we treat each other. Proud of our commitment to people, planet and profit.
We provide an exciting, fast paced, people first environment that allows everyone to grow, learn and thrive.
Our Values: Passion, Inquisitiveness, Caring, Knowledge.
We are dedicated to embedding social and environmental responsibility into every aspect of our business.
Diversity and difference drive innovation, not only for us but also for our clients and is at the heart of everything that we do.

Equal Opportunity

We are dedicated to embedding social and environmental responsibility into every aspect of our business. You'll contribute to initiatives that promote social equity, diversity, and inclusion within our workplace and in the content, we create, whilst actively supporting and promoting sustainable best practice by, continuously working to minimise waste, (for example, water & cardboard recycling), prioritise eco-friendly suppliers, (for example, renewable energy switch), and promote remote work to reduce carbon emissions.
Diversity and difference drive innovation, not only for us but also for our clients and is at the heart of everything that we do.