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About the Role

Flora Food Group is expanding its Canadian presence and seeking an entrepreneurial commercial leader to drive growth across various channels, including foodservice, strategic partnerships, private label, and contract manufacturing. This role offers a unique opportunity to build a business function from the ground up, requiring a blend of strategic planning and hands-on execution to identify, develop, and commercialize new opportunities.

Responsibilities

Develop and execute a Canadian commercial growth strategy across foodservice, strategic partnerships, private label, and contract manufacturing channels.
Identify, evaluate, and prioritize high-ROI business opportunities, establishing clear criteria for investment.
Build and evolve the go-to-market strategy, adjusting channel priorities based on market opportunities and business performance.
Lead the broker relationship in alignment with strategic direction.
Create foundational commercial infrastructure, including sales tools, customer materials, processes, and performance frameworks.
Partner with Marketing and Design teams to develop compelling sales collateral and presentations.
Leverage the Chef's Signature Becel brand platform for differentiated customer engagement.
Lead and develop a team, providing strategic direction, coaching, and prioritization.
Build relationships with operators, distributors, brokers, manufacturers, and strategic commercial partners.
Translate market insights into commercial actions that drive profitable growth and improve manufacturing capacity utilization.

Requirements

Proven success in identifying and commercializing new business opportunities within foodservice, retail, CPG, or manufacturing.
Experience developing go-to-market strategies and commercial growth plans, particularly in environments without an established playbook.
Strong business development skills, including opportunity assessment, prioritization, negotiation, and customer acquisition.
Ability to operate effectively across multiple channels and routes to market.
Experience managing brokers, distributors, strategic partners, or third-party commercial organizations.
Track record of building processes, teams, tools, and capabilities in entrepreneurial or growth-focused environments.
Strong commercial judgment and ability to balance long-term opportunities with near-term business needs.
Foodservice experience is valued, but deep foodservice specialization is not required.
Retail, private label, contract manufacturing, or broader commercial leadership experience combined with foodservice experience is a significant advantage.

Skills

Commercial leadership
Business development
Strategy development
Go-to-market strategy
Broker management
Team leadership
Relationship building
Market analysis
Negotiation
Customer acquisition

Location

Toronto, Ontario

Work Type

Hybrid

Experience Level

Entrepreneurial
Growth-focused

Salary/Compensations

$140,000 - $150,000 CAD

About the Company

Flora Food Group is building its commercial presence in Canada with significant growth ambitions.
The company is dedicated to building an inclusive and diverse workplace.

Equal Opportunity

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all.
We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge.
We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Flora Food Group.
We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.