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About the Role

Lead social media and content strategy across all platforms to make BARK one of the internet's favorite brands. Build an AI-enabled content engine to enhance team efficiency and creativity. Develop original social-first campaigns, collaborate with creators, and leverage cultural moments. Utilize performance data, social listening, and AI tools to refine creative strategy and identify business opportunities. Lead and develop a high-performing team, fostering a culture of curiosity, experimentation, ownership, and creative ambition.

Responsibilities

Make BARK one of the internet's favorite brands by leading our social media and content strategy across every platform.
Build an AI-enabled content engine that helps the team create smarter, move faster, and spend more time making great ideas instead of managing repetitive work.
Keep BARK delightfully unpredictable by developing original social-first campaigns, partnering with creators, jumping on the right cultural moments, and occasionally creating a few of our own.
Use performance data, social listening, audience insights, and emerging AI tools to continuously improve our creative strategy and uncover opportunities for the broader business.
Lead and develop a high-performing team while fostering a culture of curiosity, experimentation, ownership, and creative ambition.

Requirements

A portfolio that makes us say, "Wait...you did that?"
Experience leading social media and content strategy for a consumer-facing brand with work that drove meaningful business impact.
Deep understanding of today's social platforms, creator economy, internet culture, and how people actually consume content.
Experience using AI throughout the creative process—from ideation and research to workflow automation, content production, social listening, and performance analysis.
Strong creative instincts balanced with a healthy respect for data.
Experience building content strategies that combine original creative, creators, user-generated content, and community.
Experience leading and developing high-performing teams, agencies, or creators.
A bias toward experimentation, curiosity, and finding smarter ways to work.
The ability to zoom out and think strategically while still getting excited about writing the perfect caption or jumping into the comments.
Must love dogs.

Skills

Social Media Strategy
Content Strategy
AI in Creative Process
Creator Economy
Internet Culture
Performance Data Analysis
Social Listening
Team Leadership
Experimentation
Strategic Thinking

Location

Brooklyn, NY

Work Type

Full-Time
Hybrid In Office/WFH

Experience Level

Senior Manager

Salary/Compensations

$140,000 - $160,000

Benefits

Competitive compensation
Equity
Comprehensive healthcare for you and your pup
Pet wellness benefits
401(k)
Team lunches
Cold brew on tap

About the Company

Think Disney for dogs. We aren't just selling toys; we're creating the joy, connection, and delightful chaos that defines the bond between dogs and their people. At our core, we believe dogs make life better, and we're on a mission to return the favor by building THE Dog Company.
We operate at the intersection of data, technology, and pure creativity. We move fast, test relentlessly, and use real feedback from millions of pups to build smarter systems, better products, and more meaningful experiences. We're looking for people who want to challenge the status quo and help us invent what's next for dogs and their humans.
The Brand Team is in the business of making people smile before they ever buy anything. We create the stories, campaigns, and moments that make BARK one of the internet's favorite brands to follow.
Social sits at the center of that work. You'll shape how millions of people experience BARK every day, partnering with Creative, Growth, Product Marketing, PR, and Customer Experience to create content people choose to watch, share, save, and send to the group chat.