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About the Role
Elanza builds software to simplify the healthcare industry, reducing administrative burdens and freeing up time for patient care. As Marketing Manager, you will own and execute marketing processes aligned with the Go-To-Market strategy, driving growth and integrating marketing within the commercial team.
Responsibilities
- Own and further develop the marketing strategy based on an existing GTM foundation.
- Translate marketing objectives into actions, KPIs, and reports linked to lead inflow and pipeline.
- Manage the entire funnel, from LinkedIn awareness campaigns to conversion-focused nurture flows, email marketing, and landing pages.
- Gather customer stories and transform them into engaging content, including posts, website pages, visuals, and formats recognizable to healthcare organizations.
- Manage and optimize the website with a focus on conversion and user experience.
- Collaborate with sales and partners on enablement materials and co-marketing initiatives to enhance commercial effectiveness.
- Engage colleagues in marketing plans, build support, and foster a sense of shared responsibility for marketing within the commercial team.
- Analyze results, refine campaigns, and continuously optimize the approach based on data.
Requirements
- Minimum 3-5 years of experience in B2B marketing, preferably in a SaaS or Health Tech environment.
- Demonstrated experience with demand generation, lead generation, and translating marketing efforts into commercial results.
- Hands-on knowledge of marketing automation, CRM tools (e.g., Pipedrive), and campaign management.
- Strong writing skills, with an understanding of how to craft messages that resonate with healthcare professionals and decision-makers.
- Strategic insight and execution capability: think in terms of funnels and formats, and be willing to roll up your sleeves.
- Experience working within or alongside a sales team, with an understanding of what marketing needs to effectively support sales.
- Affinity with the healthcare sector or previous experience in a similar market is a significant advantage.
Skills
- B2B Marketing
- SaaS Marketing
- Health Tech Marketing
- Demand Generation
- Lead Generation
- Marketing Automation
- CRM Tools
- Campaign Management
- Content Creation
- Website Management
- Website Optimization
- Conversion Rate Optimization
- Sales Enablement
- Co-Marketing
- Data Analysis
Location
- Amsterdam
- Hybrid
Work Type
- Hybrid
Experience Level
- 3-5 years
About the Company
- Elanza helps healthcare organizations optimize flexible staffing. Our platform provides instant visibility into staff availability, simplifies scheduling, communication, agency collaboration, and administration, saving time, reducing stress, and improving care.
- We currently partner with over forty healthcare organizations in the Netherlands, including Alliade, ViVa Zorggroep, Florence, and RAV Brabant.