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About the Role

The Marketing Manager leads the planning, delivery, and optimization of integrated B2B marketing across the firm. This role translates business priorities and client insights into measurable campaigns that drive brand positioning, client engagement, lead generation, and pipeline growth. It combines campaign ownership with hands-on delivery across digital, content, social, email, and events.

Responsibilities

• Marketing planning and campaign ownership
• Develop integrated marketing plans aligned to business and sector priorities
• Translate objectives into clear briefs, audiences, messaging, channels, and KPIs
• Own end-to-end campaign delivery, from planning to optimization and reporting
• Prioritize activity based on impact and maintain a coordinated marketing calendar
• Support annual planning, governance, budgeting, and resource allocation
• B2B Lead Generation and Client Engagement
• Work with BD and key stakeholders to define audiences and opportunities
• Deliver campaigns that drive leads, engagement, and pipeline contribution
• Align marketing with CRM, follow-up, and client development activity
• Support account-based marketing and targeted campaigns
• Track performance including engagement, lead quality, and outcomes
• Digital and Performance Marketing
• Plan and optimize activity across website, email, social, SEO, and paid channels
• Use data and analytics to improve performance and conversion
• Enhance user journeys, landing pages, and content visibility
• Manage email and automation, including segmentation and nurture journeys
• Identify opportunities to improve digital capability and tools
• Content and Thought Leadership
• Develop clear, audience-focused content with internal experts
• Support delivery of thought leadership, campaigns, and digital content
• Ensure consistency of tone, messaging, and brand positioning
• Optimize content performance and distribution across channels
• Stakeholder Management and Delivery
• Act as a trusted partner to internal stakeholders and leadership
• Shape briefs to ensure focus and commercial relevance
• Build strong relationships across teams and agencies
• Manage delivery, timelines, and priorities across multiple projects
• Reporting and Continuous Improvement
• Define KPIs linked to engagement, leads, pipeline, and ROI
• Deliver clear reporting and insights to stakeholders
• Use data to optimize campaigns and improve future activity
• Support development of dashboards and performance frameworks

Requirements

• Strong B2B marketing experience, ideally in professional services
• Experience across integrated campaigns, digital, content, social, email, and events
• Proficient with marketing tools (CMS, CRM, automation, analytics)
• Good understanding of SEO, digital performance, and content optimization
• Strong writing and messaging skills; understanding of brand and GDPR
• Proven ability to deliver multi-channel campaigns end-to-end
• Strong project management and prioritization skills
• Understanding of B2B buyer journeys, lead generation, and pipeline
• Commercial mindset with focus on outcomes and ROI
• Confident using data to assess performance and drive improvement
• Experience reporting on campaign and digital KPIs
• Detail-oriented with a test-and-learn approach
• Strong influencing and relationship-building skills
• Comfortable working with senior stakeholders in a partnership environment
• Able to challenge constructively and communicate clearly

Skills

• Integrated B2B marketing
• Digital marketing
• Content marketing
• Social media marketing
• Email marketing
• Event marketing
• Campaign management
• Lead generation
• Client engagement
• Brand positioning
• Pipeline growth
• SEO
• Paid channels
• Website optimization
• Marketing automation
• Data analysis
• Performance reporting
• Content optimization
• Project management
• Stakeholder management
• Relationship building
• Communication skills
• Influencing skills
• Commercial acumen
• GDPR compliance