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About the Role

As the first Product Marketing & Content Lead, you will shape market perception of Cortea and enhance customer product experience from initial contact through every release. Reporting to the VP Marketing, you will collaborate with founders, product, design, sales, and customer success teams, holding a key position in shaping product narrative, go-to-market strategy, and category positioning. This hands-on role requires transforming complex technology into clear, compelling stories, owning product positioning, messaging, launches, customer communications, thought leadership, and content creation, with significant ownership and the opportunity to build this function as Cortea expands.

Responsibilities

Own product marketing, including developing and refining positioning, messaging, and category narrative.
Translate product capabilities into clear customer value propositions.
Lead product launches and feature releases across all customer touchpoints.
Manage customer communications for product releases, such as release notes, announcements, newsletters, and adoption campaigns.
Develop competitive intelligence and market insights.
Create customer personas and messaging frameworks.
Produce sales enablement materials for the commercial team.
Collaborate with Product to ensure coordinated and impactful launches.
Own content strategy across all channels.
Produce thought leadership content on AI, auditing, regulation, quality, and the future of professional services.
Interview customers and industry experts to gather unique stories and insights.
Write and edit various content formats, including blog articles, research reports, and customer stories.
Develop AI-powered content systems for scalable, high-quality output.
Build and maintain an editorial calendar.
Contribute to establishing Cortea as a leading voice in AI-powered auditing.
Collaborate with VP Marketing on category strategy and messaging.
Support executive thought leadership.
Identify emerging market trends and translate them into narratives.
Create signature content that serves as an industry reference.
Partner with Sales and Customer Success to enhance customer education and product adoption.
Support demand generation with product marketing assets.
Scale organic growth through content and SEO.
Measure the performance of launches, messaging, and content.
Gather customer insights and integrate them into Product and Marketing.

Requirements

5+ years of experience in Product Marketing, Content Marketing, or a similar B2B SaaS role.
Exceptional writing and storytelling skills.
Experience launching products and translating technical capabilities into compelling customer narratives.
Strong understanding of product positioning and messaging.
Experience creating content that drives measurable business outcomes.
Excellent interviewing, research, and communication skills.
Highly proactive mindset with the ability to thrive in ambiguity.
Comfortable working directly with executives and cross-functional leadership teams.
Experience in AI, enterprise software, or B2B SaaS (nice to have).
Experience marketing products for professional services, finance, accounting, audit, or compliance (nice to have).
Strong SEO knowledge (nice to have).
Experience building founder or executive thought leadership (nice to have).
Familiarity with modern AI tools and AI-native marketing workflows (nice to have).
Experience building content operations and editorial processes (nice to have).

Skills

Product Marketing
Content Marketing
B2B SaaS
Writing
Storytelling
Product Launch
Customer Value Proposition
Product Positioning
Messaging
Content Creation
Business Outcomes
Interviewing
Research
Communication
Proactive Mindset
Executive Collaboration
Cross-functional Leadership
AI
Enterprise Software
Professional Services Marketing
Finance Marketing
Accounting Marketing
Audit Marketing
Compliance Marketing
SEO
Thought Leadership
Content Operations
Editorial Processes
Customer Understanding
Clear Communication
Simplifying Complex Ideas
Category Definition

Experience Level

5+ years

Benefits

Competitive compensation
Meaningful equity

About the Company

Cortea is building the quality layer for AI-powered audits.
Our Audit Quality Agents help audit firms use AI with greater trust, consistency, and professional oversight.
Built around auditing standards and review workflows, they enable firms to deliver more reliable and reviewable work while increasing capacity across the audit process.
We're building an AI-native company from day one.
We believe small teams, equipped with AI and empowered to move fast, can solve some of the biggest challenges facing the audit profession.
We're looking for our first Product Marketing & Content Lead to help define how the market understands Cortea, why firms adopt our products, and how we become the category-defining voice in AI-powered audit.
Build one of Europe's most ambitious AI companies from an early stage.
Work with a small, ambitious team that believes in moving fast, thinking independently, and using AI to do the best work of their careers.