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About the Role

SOCi is seeking an experienced Human Resources Business Partner (HRBP) to act as a strategic advisor to business leaders, managers, and employees. This role partners with leadership and the People & Culture organization to align talent strategies with business objectives, balancing business needs with employee experience. The HRBP provides guidance on organizational effectiveness, talent management, employee relations, workforce planning, compensation, change management, and leadership development, requiring strong business acumen and operational excellence.

Responsibilities

Serve as a trusted advisor to leaders, managers, and employees, ensuring people strategies support business goals and organizational success.
Partner closely with business leaders, their management teams, and People & Culture leadership to understand business priorities and develop talent strategies that drive results.
Provide visibility into organizational health, talent risks, workforce trends, and people-related opportunities through data-driven insights and recommendations.
Influence and guide leaders through organizational growth, change initiatives, workforce planning, and team effectiveness strategies.
Demonstrate strong business acumen by understanding operational priorities, financial drivers, and organizational objectives to deliver practical HR solutions.
Partner with managers to establish team structures, define roles, set performance expectations, and develop talent strategies that support business needs.
Support leaders in attracting, hiring, onboarding, developing, and retaining top talent.
Facilitate talent reviews, succession planning, leadership development, and career growth discussions.
Guide managers through performance management processes, goal setting, feedback conversations, and employee development planning.
Identify organizational trends and recommend solutions to improve engagement, productivity, retention, and team performance.
Coach leaders and managers on effective people leadership practices, including performance management, employee development, team engagement, and conflict resolution.
Hold managers accountable for consistent application of company policies, performance expectations, and people management responsibilities.
Provide training and coaching on leadership effectiveness, interviewing and selection practices, performance improvement planning, and employee development.
Build manager capability by equipping leaders with tools, resources, and best practices to successfully lead and develop their teams.
Serve as a trusted resource for employees and managers, addressing employee relations matters with professionalism, fairness, consistency, and sound judgment.
Conduct and support employee investigations, conflict resolution, performance concerns, and other sensitive workplace matters.
Partner with leaders to identify and mitigate people-related risks while maintaining a positive employee experience.
Advocate for employees while balancing business needs and organizational objectives.
Promote an inclusive, high-performing culture aligned with company values.
Partner with leaders on organizational design, restructuring efforts, workforce planning, and change management initiatives.
Provide guidance on compensation programs, job leveling, promotions, and other talent-related decisions.
Support annual talent processes, including performance reviews, compensation planning, engagement initiatives, and succession planning.
Lead and support organizational changes while ensuring effective communication, stakeholder alignment, and employee support.
Drive consistency, compliance, and process excellence across HR programs and initiatives.
Maintain a strong understanding of employment laws, HR trends, and best practices.
Utilize data, metrics, and insights to inform recommendations and measure effectiveness of people strategies.
Lead cross-functional HR projects and initiatives from planning through execution.
Adapt to changes in the job description as deemed necessary by the business and accept all other duties as assigned.

Requirements

8+ years of progressive Human Resources experience, including 3+ years in an HR Business Partner role supporting leaders and managers.
Strong experience in employee relations, talent management, organizational development, performance management, and leadership coaching.
Demonstrated ability to build trusted partnerships with leaders at all levels and influence decision-making.
Experience supporting high-growth, fast-paced organizations through change and scale.
Proven ability to balance employee advocacy with business priorities.
Strong project management, organizational, and process improvement skills.
Excellent interpersonal, communication, consulting, and conflict-resolution skills.
Ability to analyze data, identify trends, and develop actionable recommendations.
Bachelor's degree in Human Resources, Business Administration, or a related field.
Experience supporting compensation planning, organizational design, workforce planning, and change management initiatives.
Experience partnering with executive leaders and senior leadership teams.
Demonstrated success implementing scalable people programs and processes in high-growth environments.
Experience supporting teams in British Columbia and Ontario.

Skills

AI-powered marketing solutions
Talent strategies
Organizational effectiveness
Talent management
Employee relations
Workforce planning
Compensation
Change management
Leadership development
Business acumen
Operational excellence
Performance management
Employee development
Conflict resolution
Project management
Process improvement
Data analysis
Communication
Consulting

Location

Remote

Work Type

100% remotely
Full-time
Permanent

Experience Level

8+ years of progressive Human Resources experience
3+ years in an HR Business Partner role

Education Level

Bachelor's degree in Human Resources, Business Administration, or a related field.
SHRM-CP, SHRM-SCP, PHR, or SPHR certification preferred

Salary/Compensations

$80,000 - $120,000 CAD base plus bonuses

Benefits

Comprehensive Benefits Package
Health insurance plans, dental, and vision
Wellness incentives
401(k) plan with employer match
Flexible paid time off
Quarterly wellness days
Paid holidays
Unique employee engagement programs

About the Company

SOCi is the leader in AI-powered marketing solutions for multi-location businesses.
SOCi is redefining how multi-location enterprises achieve local and AI search visibility with the world’s first agentic workforce.
Built specifically for distributed brands, SOCi’s brand-trained agents are guided by a unified visibility engine that autonomously executes and optimizes local marketing work across AI search, GEO ecosystems, social, and reviews.
Trusted by leading brands like Ford, Ace Hardware, and Liberty Tax.
Recognized by Fast Company as one of the World’s Most Innovative Companies.
SOCi transforms marketing from software you manage into work that gets done — intelligently, consistently, and at scale.
Led by a team of industry experts, SOCi is leading the pack in agentic marketing for multi-location brands.
Our passionate team of SOCialites work from home around the globe!
Our collaborative, dynamic culture allows our teams to work cross-functionally and optimize productivity.
We are a fast-paced, agile environment where thought leadership and input are encouraged.

Equal Opportunity

This position will remain open for 30 days from the date of this posting.
This position is being hired on an urgent basis.
The application window may close before the abovementioned window if SOCi receives a sufficient number of applications to select a candidate prior to that date.