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About the Role

This role is central to our go-to-market strategy, responsible for planning and executing complex, cross-functional marketing and commercial initiatives. You will manage campaigns, events, product launches, and GTM programs from inception to completion, ensuring alignment across Marketing, Sales, and Product teams. You will translate strategic goals into actionable plans, manage timelines and dependencies, and ensure initiatives deliver measurable impact on pipeline and revenue.

Responsibilities

Lead end-to-end delivery of cross-functional marketing and commercial initiatives, including campaigns, events, product launches and GTM programmes
Plan and run complex workstreams across Marketing, Sales and Product, owning timelines, dependencies, risks and delivery quality
Own marketing project execution across events (owned, sponsored and community), campaigns (ABM, brand) and product marketing initiatives
Build, maintain and communicate monthly, quarterly and annual marketing roadmaps in partnership with the SVP Marketing
Act as the operational link between Sales and Marketing, driving alignment, shared planning and clear handoffs
Support revenue objectives by ensuring disciplined execution of GTM initiatives, sales enablement and campaign rollouts
Coordinate online and offline events end-to-end, including internal readiness, sales outreach workflows and post-event follow-up
Translate business priorities into structured plans with clear owners, milestones and success metrics
Provide decision-ready updates, dashboards and performance insights to senior stakeholders and leadership
Support operational planning, resourcing and budget tracking for the marketing function
Create and maintain repeatable operating rhythms (cadences, reporting, briefings and retrospectives)
Identify bottlenecks, anticipate risks and proactively surface solutions to keep delivery on track

Requirements

Proven experience delivering complex projects or programmes across Marketing and Sales in a B2B environment
Background in B2B software, SaaS or similarly complex commercial organisations
Demonstrated success delivering cross-functional initiatives end-to-end, on time and on budget
Experience supporting GTM initiatives such as campaigns, events, product launches, pricing or packaging changes
Strong understanding of commercial dynamics including pipeline, conversion stages and sales enablement
Experience working closely with senior leaders and navigating competing priorities
Hands-on experience across the marketing mix (events, website, campaigns, launches, enablement)

Skills

Strong project and programme management skills, with high organisational discipline
Excellent stakeholder management and cross-functional communication skills
Ability to bring structure and clarity to ambiguous or fast-moving environments
Confident challenging constructively and holding peers accountable
Strong analytical skills with the ability to turn data into clear, actionable insights
Clear, concise written and verbal communication, including executive-level summaries
Experience using project management tools (e.g. Monday.com or similar)
Familiarity with marketing tools such as HubSpot (campaigns, workflows, reporting)
Event planning and operational execution experience (virtual and in-person)
Comfortable using, or keen to adopt, GenAI tools to improve efficiency and delivery
Bias for action, simplicity and continuous improvement

Location

Remote

Work Type

Remote
Full-time

Benefits

Unlimited paid holidays
Total flexibility in hours
Employee share scheme
Generous maternity and paternity leave

About the Company

The Tyk API Management platform is helping to drive the connected world and power new products and services.
Tyk is on a mission to connect every system in the world.
Founded in 2015 with offices in London - UK, London - Ontario, Atlanta and Singapore, we have many thousands of users of our B2B platform across the globe.
Brands using Tyk range from Lotte, Bell, T Mobile, to RBS, Capital One and Vinci.
We have a varied user base hailing from every continent – even Antarctica.

Equal Opportunity

Tyk is an equal opportunities employer and we are determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.