Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Global CRM team powers personalized, data-led engagement across email, push notifications, and in-product messaging. As the Global Markets Lead – Global Buyer CRM, you will own the strategic vision for how we understand, prioritize, and activate buyers across our most critical international markets and business lines. This is a player-coach role, senior enough to operate at an executive level and influential enough to align cross-functional partners.

Responsibilities

Establish evidence-based CRM strategies, learning agendas, and market prioritization frameworks to solve high-value customer problems.
Shape scalable, modular content systems, metadata, and decisioning inputs to power eBay’s next-generation AI CRM engine.
Build cross-regional alignment to rapidly scale, adapt, and refine winning engagement strategies and performance insights globally.
Partner closely with Executive Leadership, Regional Market Leads, Product, Commercial, AI Transformation, Analytics, and Creative teams to define unified, hyper-personalized customer experiences.
Define and lead evidence-based CRM strategies, target customer segments, and regional learning agendas across key global markets.
Replace reactive campaign planning with data-backed frameworks, grounding decisions in customer behavior, commercial context, and clear hypotheses.
Own performance metrics across key markets, continuously identifying what strategies to scale, adapt, or discontinue.
Partner with AI Transformation, Product, and Analytics teams to define the decisioning inputs, metadata, and modular content required to power eBay’s AI Engine.
Lead by example in leveraging AI-powered tools to iterate and optimize high-quality CRM content at speed and scale.
Serve as the senior CRM partner and primary point of contact for VP/GMs across Commercial, Product, Marketing, AI, and Analytics.
Maintain performance visibility across regions, balancing short-term commercial goals with channel health and long-term customer lifetime value.
Lead, mentor, and develop a high-accountability team of Market Leads and Customer Strategists, shifting mindsets from "brief-to-campaign" to "problem-to-solution."

Requirements

Proven track record leading multi-market CRM operations within e-commerce, digital marketplaces, retail, or tech.
Mastery of lifecycle marketing, trigger-based engagement, personalized messaging, and channel performance metrics.
Skilled in combining qualitative research, behavioral data, and financial targets to size opportunities and make investment trade-offs.
Experience with or strong curiosity toward AI-powered workflow tools, automated decisioning engines, and modern content systems.
Demonstrated ability to influence senior partners, navigate ambiguity, and align matrixed teams without direct authority.
A passion for coaching talent, setting high standards, and fostering a fast-learning, customer-obsessed team culture.

Skills

CRM
Lifecycle marketing
Trigger-based engagement
Personalized messaging
Channel performance metrics
AI
Data analysis
Leadership
Mentoring
Team building

Location

Global

Work Type

Full-time

Experience Level

Senior

Salary/Compensations

C$142,000 - C$189,600

Benefits

Target bonus
Restricted stock units
RRSP eligibility
Various paid time off benefits, such as PTO and parental leave

About the Company

eBay is a global ecommerce leader that empowers millions of buyers and sellers in more than 190 markets.
We are committed to pushing boundaries and reinventing the future of ecommerce for enthusiasts.
Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work.
We are in this together, sustaining the future of our customers, our company, and our planet.
Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all.

Equal Opportunity

eBay is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, and disability, or other legally protected status.
If you have a need that requires accommodation, please contact us at talent@ebay.com. We will make every effort to respond to your request for accommodation as soon as possible.
View our accessibility statement to learn more about eBay's commitment to ensuring digital accessibility.
We use cookies to enhance your experience and may use AI tools for administrative tasks in the hiring process.
To learn how we handle your personal data and use AI responsibly, please visit our Talent Privacy Notice, Privacy Center and AI Hiring Guidelines.