About the Role
As the Customer Marketing Manager, you will own the narrative of what happens after a customer joins Filevine. Your mission is to nurture and scale our customer base, transforming legal professionals into vocal, lifelong advocates. You will bridge the gap between our active users and the market, capturing real-world ROI and activating customer expansion strategies. This is a high-impact execution role where you will design the reference programs and lifecycle motions that turn customer satisfaction into predictable revenue growth.
Responsibilities
- Scale a world-class customer reference program that turns Filevine’s power users and AI adopters into vocal advocates, reference calls, and case study stars.
- Personally interview customers to write compelling, ROI-driven case studies, video scripts, and user testimonials highlighting the power of LOIS and our core platform.
- Collaborate with events, webinar, and product teams to promote product launches or events to Filevine’s customer base.
- Design and execute engagement campaigns (newsletters, user groups, webinars) aimed at increasing platform adoption, feature utilization, and overall customer lifetime value (LTV).
- Develop customer-facing collateral, adoption toolkits, and release communications that simplify complex legal-tech workflows for existing users.
Requirements
- 7+ years of customer marketing, advocacy, or lifecycle marketing experience in B2B SaaS (legal-tech or AI-tech experience is a significant plus).
- You love listening to customer calls, understanding user friction points, and finding the human-interest angles behind data-driven workflows.
- A proven track record as a strong writer who has personally drafted compelling case studies, customer newsletters, and promotional content.
- Demonstrated ability to coordinate project workflows across Customer Success, Account Management, and traditional Marketing teams.
- You have managed customer programs for advisory boards, surprise & delight, or industry events.
- Demonstrated experience executing multi-stage email campaigns and customer journeys within HubSpot or similar marketing automation platforms.
Skills
- Customer marketing
- Advocacy marketing
- Lifecycle marketing
- B2B SaaS
- Storytelling
- Writing
- Program management
- Email campaigns
- Customer journeys
- HubSpot
Location
- Remote
Work Type
- Full-time
Experience Level
- 7+ years
Education Level
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
Salary/Compensations
- $105,000-120,000
Benefits
- Paid time off policy
- Comprehensive benefits package
- Medical, Dental, & Vision Insurance (for full-time employees)
- Maternity & paternity leave (for full-time employees)
- Short & long-term disability
- Top-of-the-line company swag
About the Company
- Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work.
- Grounded in a singular system of truth, Filevine brings together data, documents, workflows, and teams into one unified platform—where modern legal work happens with clarity and consistency.
- Powered by LOIS, the Legal Operating Intelligence System, Filevine connects context across every matter to transform legal operations from reactive to proactive.
- LOIS reads, understands, and reasons across your data to surface insight, automate complexity, and give professionals the clarity and confidence to see more, know more, and do more.
- Fueled by a team of exceptional collaborators and innovators, Filevine’s rapid growth has earned AI awards and recognition from Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country.
- We aren’t just building software; we are architecting the Legal Operating Intelligence System.
- Filevine is at a defining inflection point where legal work is being fundamentally reshaped by embedded intelligence.
- While the industry previously focused on transactional tools for lawyers, we built the tactical backbone for litigators.
- Our platform is designed for a future where a lawyer’s impact is no longer bound by administrative drag, but by their ability to leverage agentic intelligence to drive more work and higher profitability.
- A dynamic, rapidly growing company, focused on helping organizations thrive
- Opportunity to learn from a dedicated leadership team
Equal Opportunity
- Filevine is an Equal Opportunity Employer.
- Qualifications for employment, promotion and other terms and conditions of employment are based upon the ability to perform the job.
- Equal-employment opportunities are provided to all applicants and employees without regard to race, creed, religion, color, age, national origin, sex, disability, veteran status, or other legally protected class.
- Filevine is committed to providing reasonable accommodations for qualified individuals with disabilities.
- If you need assistance or accommodation due to disability, or if you have concerns related to Filevine’s equal employment opportunities, you may contact us at legal@filevine.com
