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About the Role
This role plays a critical part in driving pipeline growth by supporting demand generation and regional marketing programs across EMEA and APAC. You will ensure prospects receive a seamless experience from first touch through to opportunity creation and maximize the impact of marketing investment.
Responsibilities
- Monitor and manage marketing-qualified lead (MQL) workflows across EMEA and APAC.
- Ensure all MQLs are routed appropriately and followed up within established service level agreements (SLAs).
- Partner closely with regional sales teams to track lead progression and disposition.
- Support lead nurture and follow-up processes to improve MQL-to-SQL conversion performance.
- Maintain visibility into lead status and escalate follow-up gaps when necessary.
- Maintain CRM data quality and hygiene, ensuring accurate lead and contact records.
- Support lead routing, campaign attribution, and pipeline administration processes.
- Assist with reporting on campaign performance, intent data analysis, lead conversion metrics, and pipeline contribution.
- Support ongoing process improvements across marketing operations and sales handoffs.
- Support execution of integrated demand generation campaigns across digital channels.
- Assist with email marketing, audience segmentation, campaign deployment, and performance tracking.
- Coordinate campaign assets and timelines with internal stakeholders and external partners.
- Help ensure campaign execution aligns with regional growth objectives.
- Coordinate and support execution of the regional webinar program.
- Support Senior Marketing Manager with strategic events, driving attendee engagement and maximizing follow-up opportunities.
Requirements
- 2-5 years of experience in B2B marketing, demand generation, marketing operations, or a related role.
- Familiarity with CRM platforms such as Salesforce.
- Familiarity with marketing platforms such as HubSpot, 6Sense, Marketo, Pardot, or similar.
- Ability to manage multiple projects simultaneously while maintaining attention to detail.
- Highly analytical with strong organizational and project management skills.
- Excellent written and verbal communication skills.
- Experience working with regional or international B2B demand gen programs.
- Exposure to SaaS, technology, compliance, cybersecurity, or enterprise software markets.
- Familiarity with emerging trends and best practices for leveraging AI across marketing process, technology and analytics.
Skills
- Salesforce
- HubSpot
- 6Sense
- Marketo
- Pardot
- CRM
- Marketing Platforms
- Demand Generation
- Marketing Operations
- Sales Alignment
- Lead Management
- Campaign Execution
- Performance Tracking
- Data Quality
- Reporting
- Email Marketing
- Audience Segmentation
- Project Management
- Analytical Skills
- Communication Skills
- AI/ML
Location
- EMEA
- APAC
Work Type
- Full-time
Experience Level
- 2-5 years
About the Company
- Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications.
- Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80+ communication channels before those risks become regulatory fines or headlines.
- Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008.
Equal Opportunity
- We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success.
- Smarsh leadership, culture, and commitment to developing our people have all garnered Comparably.com Best Places to Work Awards.