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About the Role

We are seeking a highly strategic Senior Director of Integrated Customer Marketing to define and lead Monzo's go-to-market (GTM) and engagement marketing strategy across our consumer product portfolio. This role will shape how we launch and grow both new and existing products, ensuring customers discover, understand, adopt and derive long-term value from everything we build. This role will bring together Integrated Marketing and CRM & Lifecycle Marketing, creating a connected engagement engine that helps customers discover, understand, adopt and get long-term value from Monzo’s products.

Responsibilities

Define and lead Monzo's customer marketing vision across our consumer product portfolio, spanning Core, Wealth, Borrowing and Payments.
Set the strategic direction across CRM & Lifecycle Marketing and Integrated Marketing, ensuring these disciplines work together to create a seamless, customer-centric experience across every touchpoint.
Partner with General Managers to bring engagement and performance insight into product and commercial priorities, and to build effective go-to-market and ongoing engagement plans.
Own the end-to-end customer engagement strategy, combining integrated marketing, CRM, in-product experiences and lifecycle communications to drive awareness, consideration, adoption, engagement, retention and long-term customer value.
Lead the go-to-market strategy for new products and major launches in partnership with Product Marketing, while continuously evolving the marketing strategy for existing products through always-on engagement programmes and integrated campaigns.
Build world-class lifecycle marketing programmes that help customers discover, adopt and deepen their relationship with Monzo through timely, personalised and relevant communications.
Lead the evolution of Monzo's CRM and customer engagement capabilities, ensuring every interaction across email, push, in-app and other owned channels delivers value for customers.
Shape Monzo's integrated marketing approach, bringing together brand, product and lifecycle communications into connected customer journeys across paid, owned and earned channels.
Use data, experimentation and customer insight to inform strategy, optimise performance and continuously improve customer and commercial outcomes.
Partner with Product, Data and Engineering to evolve our marketing technology, automation and personalisation capabilities, enabling increasingly sophisticated customer experiences at scale.
Build a globally scalable customer marketing organisation capable of supporting Monzo's continued international growth.
Champion creative excellence across customer marketing, partnering with Brand, Creative and Content teams to deliver distinctive campaigns, compelling storytelling and consistently high-quality customer communications.
Lead and develop a high-performing leadership team across Integrated Marketing and CRM & Lifecycle Marketing, creating clarity, accountability and an inclusive culture of excellence.
Work with the Marketing Leadership team to ensure clear accountabilities and effective handoffs between Integrated Marketing, CRM & Lifecycle Marketing, Product Marketing, Brand and Growth Marketing so teams can move quickly without duplicating work or diluting ownership.

Requirements

Significant experience leading enterprise customer marketing, product marketing, lifecycle marketing or growth functions within high-growth consumer businesses.
A proven track record of defining engagement marketing strategy across large product portfolios, delivering measurable commercial impact throughout the customer lifecycle.
Experience leading integrated teams spanning CRM & Lifecycle Marketing, Integrated Marketing or equivalent customer engagement functions.
Deep expertise in one or more customer marketing disciplines, alongside the breadth and strategic leadership to unite multiple specialist functions into a cohesive organisation.
Experience building and leading large, multi-layered organisations through periods of rapid growth, transformation and international expansion.
Deep understanding of how product marketing, integrated marketing, CRM, lifecycle marketing and in-product experiences combine to create outstanding customer journeys.
Proven ability to use engagement performance, experimentation and customer behaviour to influence product and commercial decisions, working in partnership with Product Marketing, Product and Data.
Experience increasing product adoption, engagement, retention, cross-sell and customer lifetime value across multiple products and customer segments.
Exceptional ability to translate product propositions and positioning into compelling customer experiences and communications.
Experience delivering integrated, multi-channel marketing strategies that connect brand-building with customer engagement and commercial performance.
A strong track record of partnering with Product Marketing, Brand, Creative, Content, and Growth Marketing teams to create distinctive, consistent customer experiences across every channel.
Strong track record of using customer insight, experimentation and data to shape strategy and drive measurable business outcomes.
Deep understanding of CRM platforms, marketing technology, automation and personalisation, with experience using technology to scale sophisticated customer engagement.
Experience making strategic investment and prioritisation decisions across products, customer segments and markets.
Comfortable balancing long-term strategic vision with operational excellence and pace of execution.
Proven ability to align large cross-functional organisations behind a shared customer vision.
Exceptional influencing skills with senior Product, Engineering, Design, Data and Commercial leaders.
A track record of developing outstanding leaders and building high-performing, inclusive teams.
A collaborative leadership style with high standards, strong commercial judgement and relentless customer focus.

Skills

Integrated Marketing
CRM & Lifecycle Marketing
Go-to-market (GTM) strategy
Customer engagement strategy
Product marketing
Brand building
Data analysis
Experimentation
Customer insight
Marketing technology
Automation
Personalisation
Creative excellence
Team leadership

Location

London (UK)

Work Type

Hybrid
Flexible working hours

Experience Level

Senior Director
Significant experience leading enterprise customer marketing, product marketing, lifecycle marketing or growth functions
Experience building and leading large, multi-layered organisations

Salary/Compensations

Dependant on experience
Incentive Awards tied to your performance

Benefits

Benefits
Learning budget of £1,000 a year for books, training courses and conferences

About the Company

We’re on a mission to make money work for everyone.
We’re waving goodbye to the complicated and confusing ways of traditional banking.
After starting as a prepaid card, our product offering has grown a lot in the last 10 years in the UK.
As well as personal and business bank accounts, we offer joint accounts, accounts for 16-17 year olds, a free kids account and credit cards in the UK, with more exciting things to come beyond.
Our UK customers can also save, invest and combine their pensions with us.
With our hot coral cards and get-paid-early feature, combined with financial education on social media and our award winning customer service, we have a long history of creating magical moments for our customers!
We’re not about selling products - we want to solve problems and change lives through Monzo ❤️

Equal Opportunity

Diversity and inclusion are a priority for us and we’re making sure we have lots of support for all of our people to grow at Monzo.
At Monzo, we’re embracing diversity by fostering an inclusive environment for all people to do the best work of their lives with us.
This is integral to our mission of making money work for everyone.
We’re an equal opportunity employer.
All applicants will be considered for employment without attention to age, ethnicity, religion, sex, sexual orientation, gender identity, family or parental status, national origin, or veteran, neurodiversity or disability status.
If you have a preferred name, please use it to apply. We don't need full or birth names at application stage 😊