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About the Role
As an Account Executive, you will be instrumental in introducing BetterLetter, our AI-powered clinical coding and workflow platform, to GP practices and primary care networks throughout the UK. This is a relationship-focused position where you will collaborate with practice managers and clinical leads to understand their challenges and demonstrate how BetterLetter can significantly reduce administrative tasks, enhance data quality, and allow more time for patient care. Joining at an early stage offers the opportunity to influence market presence, from event execution to product messaging.
Responsibilities
- Identify and engage GP practices and PCNs through targeted outreach, inbound follow-up, and sector networking to build a pipeline of qualified opportunities.
- Conduct compelling remote and in-person demonstrations of BetterLetter, clearly articulating benefits and differentiators.
- Drive to tradeshows, set up, and execute events to generate leads and build the company brand.
- Manage sales opportunities from initial contact through to closing, maintaining relationships throughout the process.
- Maintain accurate and up-to-date records, pipeline stages, and customer notes within the CRM.
- Educate prospective clients on the value of the solution in improving efficiency, accuracy, and compliance in clinical letter processing.
- Provide feedback on objections, workflow pain points, and competitor mentions to the product and marketing teams.
Requirements
- Previous experience in sales, account management, customer success, or healthcare operations.
- Comfort with SaaS products and CRM tools (e.g. Salesforce, HubSpot, Copper).
- Strong communication skills and genuine curiosity about the people you're working with.
- An interest in healthcare technology and its potential to improve how care is delivered.
- Self-starter mentality and ability to manage your own time and pipeline without close supervision.
- Ability to learn quickly and adapt in a fast-paced startup environment.
- UK driving licence and willingness to travel to events and customer sites across the UK, including transporting and setting up tradeshow materials.
Skills
- SaaS products
- CRM tools
- Sales
- Account Management
- Customer Success
- Healthcare Operations
- Communication
- Healthcare Technology
- Salesforce
- HubSpot
- Copper
- UK primary care workflows
- Clinical coding (SNOMED, QOF/IIF)
- Productivity tools
- BI tools
- Airtable
- Superblocks
- Trello
- Linear
- EMIS
- SystmOne
- Docman
Location
- UK
Work Type
- Hybrid working
Experience Level
- Early-stage scale-up experience
Salary/Compensations
- Competitive Salary
- Potential OTE subject to agreement
Benefits
- Company Pension
- 25 days of paid annual leave (pro-rata)
- Access to our Employee Assistance Programme - Health Assured
- Free drinks
- Dog-friendly office
About the Company
- Dyad's mission is to improve the delivery and efficiency of healthcare by building a platform to model and manage information flow within healthcare organizations.
- We aim to improve outcomes for patients, payers, and healthcare providers by addressing the complexity and disconnection in current healthcare data handling.
- Dyad is an energetic, early-stage scale-up with approximately 45 employees, growing as we explore new markets.
- We are passionate about technology and its applications in worthwhile ventures.
- New joiners will have a significant impact on the company's direction and culture.
- Our products are founded upon our Semantic AI platform, enabling payers and providers to access cutting-edge AI capabilities.
- Dyad develops a suite of products for healthcare operations, including BetterLetter, an AI tool to reduce administrative burden in processing clinical letters.