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About the Role

Lead the conversion strategy for prospects coming through veterinary, breeder, and shelter distribution channels, growing enrollments across these key audiences. This is a multichannel role spanning traditional and digital touchpoints, and you will own the end-to-end conversion experience from first contact to policy enrollment.

Responsibilities

• Own and optimize the end-to-end conversion experience and performance for prospects from veterinary, breeder, and shelter channels.
• Define and test multichannel contact strategies across traditional and digital channels (email, SMS, handouts, phone) to grow response and enrollment rates from channel-sourced prospects.
• Create compelling conversion communications across traditional and digital touchpoints – informed by user insight and tested in partnership with the Digital Communications and field teams.
• Create campaigns targeting lead database segments to test messaging and promotional tactics that further lift response and enrollment rates.
• Partner with field and marketing teams to understand lead initiation and partner roadmaps, working collaboratively to build conversion success.
• Work closely with the UX and creative teams to optimize the on- and offline conversion experience for channel prospects.
• Understand the phone experience and leverage insights to influence conversion.
• Develop, manage, and communicate comprehensive communications testing plans and associated results.
• Build an insight framework to ensure continuous user insight lies at the heart of conversion strategy.
• Continued learning and evaluation of the customer experience and development of new and innovative messaging, working closely with our internal compliance team.

Requirements

• 5+ years of relevant consumer marketing experience
• Think creatively to create outstanding customer experiences
• See the whole funnel at once and know where to focus for the greatest lift
• Use data to make informed decisions and drive action
• Leverage experience and curiosity to drive innovation
• Thrive in a fast-paced environment and adapt quickly to change
• Collaborate effectively to achieve successful outcomes
• Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

Skills

• Working knowledge of analytics and insight platforms (Google Analytics, Contentsquare, Qualtrics, Tableau, Survey Monkey)
• Knowledge of Adobe Marketo or other email platform is highly desired

Location

• Seattle area

Work Type

• Hybrid remote/in-office schedule
• Full-time

Experience Level

• 5+ years of relevant consumer marketing experience

Salary/Compensations

• USD 125000 - USD 145000 - yearly

Benefits

• Full medical, dental, and vision benefits at no cost to the employee
• Four weeks of paid time off and 9 paid float holidays
• Five-week sabbatical after five years of employment
• Open, casual, pet-friendly, and fun office environment
• Free medical health insurance for your pet (1 dog or cat)
• Paid time off to volunteer at nonprofit organizations
• Free on-site gym
• Free dog walking services for office pets during business hours
• Free parking
• Paid ORCA cards
• Monthly bonuses
• Restricted Stock Units that vest over 4 years

About the Company

• Trupanion has revolutionized our industry and the reimbursement model.

Equal Opportunity

• Trupanion is an equal-opportunity employer and embraces diversity.
• We are committed to building a team that represents a variety of backgrounds, abilities, perspectives, and skills.
• We will ensure that individuals are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive other benefits and privileges of employment.
• Please contact us to request accommodations.