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About the Role
Jus Mundi is seeking a Senior Product Marketing Manager to define platform positioning, messaging, and go-to-market strategy. This role involves shaping how a category-defining AI legal platform is understood and adopted globally, working at the intersection of product, sales, and marketing.
Responsibilities
- Own ICP definition and segmentation, defining and continuously refining Ideal Customer Profiles, buyer personas, and customer segmentation frameworks.
- Build and own Jus Mundi's value propositions, translating complex product capabilities into clear, differentiated messages for each segment and market.
- Own product messaging and positioning, developing messaging frameworks that clearly articulate Jus Mundi's unique value across buyer groups and use cases.
- Lead product launches and go-to-market execution, coordinating Marketing, Product, and Revenue teams for successful launches and consistent messaging.
- Own website copy and landing page messaging, ensuring all product-facing content accurately reflects positioning strategy.
- Develop sales enablement materials including pitch decks, battle cards, competitive intelligence, and objection-handling guides.
- Own competitive intelligence, acting as the company's internal expert on the competitive landscape by monitoring competitors, market trends, and industry developments.
- Influence product packaging and pricing strategy, developing recommendations on product packaging, pricing, and commercial offerings.
- Support market expansion initiatives, identifying opportunities for new markets, customer segments, and industries.
- Co-own webinar content with the Content team, bringing product expertise and customer insight to webinar topics and narratives.
- Ensure consistency of product messaging across growth campaigns and external communications, aligning all customer-facing content with Jus Mundi's value proposition and positioning.
Requirements
- 7+ years of experience in Product Marketing, Go-to-Market, Strategic Marketing, or Product Strategy roles within B2B SaaS, AI, data, research, or technology-driven environments.
- Proven track record defining ICPs, buyer personas, and segmentation frameworks across multiple segments and international markets.
- Demonstrated success building differentiated value propositions and positioning strategies for complex products with multiple use cases.
- Significant experience leading product and feature launches in close partnership with Product and Revenue teams.
- Strong copywriting skills and ability to produce clear, compelling product-facing content (website copy, sales deck launch materials).
- Proven ability to influence senior stakeholders and align cross-functional teams around a common go-to-market strategy.
- Strong commercial mindset with a deep understanding of how positioning, messaging, and packaging impact pipeline, adoption, and revenue growth.
- Demonstrated success adapting go-to-market strategies across multiple international markets (North America, Europe, APAC, and/or emerging markets).
- Native or near-native English speaker.
Skills
- Product Marketing
- Go-to-Market Strategy
- Strategic Marketing
- Product Strategy
- B2B SaaS
- AI
- Data Analysis
- Research
- Technology
- ICP Definition
- Buyer Personas
- Segmentation
- Value Propositions
- Product Positioning
- Product Messaging
- Product Launches
- Sales Enablement
- Competitive Intelligence
- Market Research
- Copywriting
- Stakeholder Management
- Commercial Acumen
- International Markets
- LegalTech
- Professional Services
- Information Services
- Category Expansion
Location
- France
Work Type
- Hybrid
- Remote
- On-site
Experience Level
- Senior
Benefits
- Hybrid working organization combining remote and on-site work (2 days).
- 5 weeks of vacation annually.
- 100% coverage of private health insurance for self and children.
- 60% company-funded restaurant vouchers.
- Participation in company-wide summits (JM Fest).
- Co-financed ClassPass membership.
- Flexibility to work from anywhere across the globe for up to 8 weeks per year.
- Relocation assistance to France.
- Support in ongoing training.
About the Company
- Jus Mundi is a category-defining AI legal platform.
Equal Opportunity
- Jus Mundi believes that diversity, equity, and inclusion are key to success.
- We celebrate diverse backgrounds, experiences, and identities.
- We encourage applications regardless of how you identify.
- We are building a workplace where everyone feels valued, empowered, and excited to contribute their best work every day.