Impress employers and recruiters.
Choose from hundreds of resume examples.

Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

The Manager, Demand Engineering operates as a cross-functional GTM architect embedded in the marketing organization, with a mandate to identify and engineer solutions for revenue funnel inefficiencies. This role connects Demand Generation, Product Marketing, and Campaign Management, using AI and GTM orchestration to improve system performance.

Responsibilities

• Analyze the full revenue funnel to identify pipeline leakage, stalling, or conversion failures.
• Translate funnel analysis into a prioritized engineering roadmap with tracked improvements.
• Make funnel performance consistently visible and trusted by revenue leadership.
• Design and implement AI-powered workflows across the full funnel.
• Evaluate and introduce demand orchestration platforms for coordinated, automated motion.
• Build internal playbooks for embedding AI and automation in demand operations.
• Establish guardrails for safe and governed AI use against marketing and revenue data.
• Design and continuously optimize BeyondTrust’s demand engine.
• Define the instrumentation and measurement framework for the demand engine.
• Engineer durable solutions to systemic misalignments between strategy, execution, and infrastructure.
• Translate ambiguous automation ideas into scoped, measurable, and maintainable systems.
• Serve as the connective layer across Demand Generation, Product Marketing, Campaign Management, and sales.
• Drive GTM planning cadences for a shared view of funnel performance and roadmap.
• Build trust across functions by delivering insights and solutions.
• Build and maintain attribution models, reporting frameworks, and data pipelines.
• Use data to identify gaps by segment, region, and product line, and translate findings into engineering decisions.
• Own the systems that keep marketing data clean and trustworthy.
• Ensure the demand system is grounded in current product positioning and competitive context.
• Feed demand signals back to Product Marketing to inform strategy.
• Align the Demand Gen Engineering roadmap with product launch timelines.

Requirements

• 5 to 8 years in B2B marketing, demand generation, marketing operations, or GTM systems, with a track record of improving measurable pipeline outcomes.
• Thinks like an engineer: approaches demand gen as a system to be designed and optimized.
• Hands-on experience with AI tools in a real GTM context integrated into actual workflows.
• Deeply data literate: can build attribution models, diagnose full-funnel performance, and identify root causes.
• Fluent across the modern Demand stack: ABM platforms, marketing automation, CRM, intent data, AI orchestration tools.
• Comfortable building, whether with no/low-code automation platforms or API integrations, enough to prototype and ship without waiting on engineering.
• Strong cross-functional operator: drives change through influence across Demand Gen, Product Marketing, Campaign Management, and sales without direct authority.
• Cybersecurity or enterprise tech background preferred but not required.

Skills

• AI tools
• Demand stack
• ABM platforms
• Marketing automation
• CRM
• Intent data
• AI orchestration tools
• No/low-code automation platforms
• API integrations
• Data literacy
• Attribution modeling
• Full-funnel performance analysis
• GTM systems architecture
• GTM orchestration

Experience Level

• 5 to 8 years

About the Company

• BeyondTrust is a place where you can bring your purpose to life through the work that you do, creating a safer world through our cybersecurity SaaS portfolio.
• Our culture of flexibility, trust, and continual learning means you will be recognized for your growth, and for the impact you make on our success. You will be surrounded by people who challenge, support, and inspire you to be the best version of yourself.
• BeyondTrust is the global identity security leader protecting Paths to Privilege™. Our identity-centric approach goes beyond securing privileges and access, empowering organizations with the most effective solution to manage the entire identity attack surface and neutralize threats, whether from external attacks or insiders.
• BeyondTrust is leading the charge in transforming identity security to prevent breaches and limit the blast radius of attacks, while creating a superior customer experience and operational efficiencies. We are trusted by 20,000 customers, including 75 of the Fortune 100, and our global ecosystem of partners.
• Learn more at www.beyondtrust.com.

Equal Opportunity

• Diversity. Inclusion. They’re more than just words for us. They are the guiding values of how we build our teams, cultivate leaders, and create a culture where people feel connected.
• We take care of our employees so they can take care of our customers. Customers who come from all walks of life just like us. We hire incredible people from diverse backgrounds because when we are different together, we are stronger together.