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About the Role

The Senior Field Marketing Specialist (East) at Motive is responsible for executing high-impact field marketing programs that drive pipeline, support revenue goals, and strengthen engagement with prospects and customers across priority Eastern regions. This role requires strong project management, attention to detail, adaptability, and the ability to manage multiple initiatives in a fast-paced environment.

Responsibilities

Support the planning and execution of field marketing programs that drive awareness, engagement, pipeline creation, and opportunity acceleration.
Execute regional events, trade shows, hosted experiences, customer programs, webinars, sponsorships, and other market-facing initiatives aligned to regional business priorities.
Partner closely with Field Marketing leadership, East Sales teams, Demand Generation, Product Marketing, Customer Marketing, and other cross-functional teams to ensure program alignment and execution excellence.
Manage event logistics including timelines, vendors, registration processes, attendee communications, on-site coordination, and post-event follow-up.
Help localize and activate campaigns for specific East sub-regions, industries, accounts, or target audiences.
Coordinate sales enablement and attendee engagement activities before, during, and after events to improve program effectiveness across the East sales org.
Track program performance and provide reporting on key metrics such as registrations, attendance, engagement, meetings, pipeline influence, and follow-up progress.
Support budget tracking, invoice processing, and vendor management for assigned programs and events.
Maintain project plans and execution workflows to ensure field marketing initiatives are delivered on time, at a high standard, and contribute to scalable playbooks.
Serve as a reliable point of coordination across internal teams and external partners to keep programs on track and aligned to goals.

Requirements

4+ years of experience in B2B marketing, field marketing, event marketing, campaign execution, or go-to-market program support.
Strong experience planning and executing events, regional marketing programs, or customer-facing initiatives in fast-paced environments.
Proven track record supporting regional sales teams (experience supporting multi-regional sales territories is a plus).
Demonstrated ability to manage multiple workstreams and deliver high-quality execution against deadlines.
Experience working cross-functionally with Sales, Marketing, and other go-to-market teams.
Strong organizational, communication, and project management skills.
High attention to detail and ability to solve problems quickly in dynamic environments.
Analytical mindset with the ability to track results and apply learnings to future programs.
Ability to balance independent execution with close collaboration across teams.
Bachelor’s degree required; equivalent experience may be considered.
Experience supporting trade shows, hosted events, roadshows, or regional campaign programs.
Familiarity with field marketing operations, event technology, lead management, and post-event follow-up processes.
Experience supporting account-based marketing (ABM) or sales-aligned campaign execution.
Exposure to SaaS, technology, logistics, operations, or related B2B industries.
Experience working in high-growth environments with rapidly evolving priorities.
The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations.
It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.

Skills

Field marketing execution
Event planning and coordination
East region program support
Cross-functional collaboration
Regional Sales partnership
Project management
Vendor and budget coordination
Communication and organization
Performance tracking and reporting
Adaptability and operational excellence

Location

East region

Work Type

Full-time

Experience Level

Senior

Education Level

Bachelor's degree

About the Company

Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable.
The Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Visit gomotive.com to learn more.

Equal Opportunity

Creating a diverse and inclusive workplace is one of Motive's core values.
We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.