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About the Role

We are looking for an Associate Influence Director to join our Influence team, reporting into the Head of Influence. This role is responsible for managing relationships, negotiations, and delivery of creator partnerships to create impactful brand moments.

Responsibilities

• Develop creator-led brand building strategies and insights.
• Integrate creator thinking across Creative, Media, and Strategy teams.
• Oversee the end-to-end casting and vetting process for creators.
• Champion diverse and representative creator casting.
• Present creator recommendations to clients with strategic rationale.
• Lead high-value talent negotiations, including VIP and celebrity partnerships.
• Manage commercial discussions regarding usage rights, licensing, production costs, and paid amplification.
• Act as the point of commercial and production truth for clients, managing expectations on rates, rights, and timelines.
• Ensure campaigns are delivered efficiently, profitably, and to the highest standard.
• Set the standard for creator communications from briefing through to delivery.
• Manage timelines, budgets, and relationships collaboratively with brands, creators, and agents.
• Evolve measurement frameworks and ensure high-quality reporting of campaign success.
• Quality-control talent-facing work to protect creator relationships and Born's reputation.
• Act as the first point of escalation for high-profile creator partnerships.
• Grow the network of creators and agency partners through relationship building and networking.
• Mentor junior team members, modeling commercial rigor, strategic thinking, and respect for creators.
• Contribute to thought leadership, white papers, events, and speaking opportunities.
• Partner with clients on forward-thinking creator strategies.
• Contribute creator and talent expertise to new business pitches and proposals.

Requirements

• 5-7 years of experience in Influence or Talent adjacent roles (partnerships, casting, strategy, execution, or production).
• Agency side experience is preferred.
• Talent-obsessed with deep knowledge of the creator economy.
• Commercially sharp with comfort in negotiation, rates, and rights conversations.
• Delivery-first mindset with a focus on execution.
• Results-oriented with a focus on efficient and profitable campaigns.
• Calm under pressure and able to manage changing circumstances.
• Innovation mindset, open to collaboration and new ideas.
• A true partner to creators, viewing them with respect.
• Client confident, comfortable pitching and engaging with clients.
• Highly organized with the ability to manage multiple deadlines.
• Takes pride in delivering high-quality work.

Skills

• Creator Strategy
• Casting & Vetting
• Commercial Negotiation
• Client Leadership
• Campaign Delivery
• Measurement & Reporting
• Talent Management
• Relationship Building
• Mentoring
• Thought Leadership
• New Business Development

Location

• London, UK

Work Type

• Hybrid Working
• Fix + Flex model
• 3 days in the office per week
• Wednesdays and Thursdays as Fix Days
• Third day is Flex (Monday, Tuesday, or Friday)

Experience Level

• Associate

Salary/Compensations

• £52,920 to £59,400

About the Company

• Born Social is a social-first creative agency that brings brand building into the social era.
• We have a track record of delivering transformation for iconic brands like Guinness, Ford, and Barclays.
• We are a B-Corp certified business.
• We are consistently recognised as one of the best places to work.
• We are an ambitious team of over 175 people across the UK & US.
• Born Social is proud to be part of Croud, a global, full service media, creative and data agency.
• We operate as a unique scaled network of Intelligent, Creative Specialists.

Equal Opportunity

• We celebrate different ideas, perspectives, and backgrounds.
• As an equal opportunities employer, we believe in the power of an inclusive and representative team.
• We welcome applications regardless of race, religion or belief, sex, gender identity, sexual orientation, age, political affiliation, family, or parental status.
• We go further than complying with the Equality Act and take pride in building a stronger and more creative work environment, committed to inclusion, diversity, and representation.