Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

About the Role

As a Product Manager, Category Business Unit, you are responsible for leading a product category. The role includes planning the strategic direction for the assigned category as well as driving product lifecycle management, establishing pricing strategy, developing marketing plans, new product/platform roadmaps, financial management and overall responsibility for delivering business results. Scope of work driven by size, complexity and strategic role of the category.

Responsibilities

Execute innovation/renovation activity against plan for Rich’s retail appetizer portfolio.
Act as an expert on the retail appetizer category/segment, understanding operational capabilities, technical aspects, uses, and customer positioning.
Provide input into the demand plan.
Offer support and solutions to the Product Supply Chain.
Make pricing recommendations for new products and general price increases based on value.
Problem-solve inventory/spoilage issues.
Recommend SKUs for rationalization and execute.
Understand consumer, customer, and industry dynamics, target markets, and segments for the category.
Conduct competitive assessments and market quantification and analysis.
Perform Category Discovery work to generate new products and platforms within appropriate target segments.
Drive voice of customer and consumer insights and translate them into business opportunities.
Drive category/segment/customer plans and execution according to strategic role within the Division to achieve divisional volume and profit targets.
Provide cross-functional team leadership and project management.
Maintain consistent communication with sales, market research, and other resources to develop insight into emerging focused trends and translate them into business opportunities.
Manage the value proposition within the assigned category.
Collaborate with Brand Marketing partners on Farm Rich brand strategy.
Own and manage the assigned category P&L.
Identify issues and opportunities to maximize profitability.
Understand product cost structure.
Develop and manage gaps and contingency plans as required.
Develop and manage appropriate budget for assigned category.

Requirements

Minimum 5 years experience in a marketing role.
Demonstrated financial skills to include P&L analysis and other analyses.
Solid communication skills, including verbal and written capabilities and strong presentation ability.
Experience in CPG or food industry is a plus.
Strong proficiency in Microsoft Office Word, Excel, and PowerPoint.
Leverages AI tools and emerging technologies to accelerate insights, improve decision-making, enhance productivity, and drive marketing effectiveness.
Ability to travel up to 10% as needed.

Skills

Product Development
Product Improvement
Product Lifecycle Management
Pricing Strategy
Marketing Plans
Roadmap Development
Financial Management
Market Analysis
Project Management
P&L Analysis
Presentation Skills
Microsoft Office Suite
AI Tools

Location

Saint Simons, GA
Buffalo, NY

Work Type

Hybrid

Experience Level

Minimum 5 years experience

Education Level

Bachelors degree in marketing or related field required
MBA preferred

Salary/Compensations

$102,525.00 - $153,788.00

About the Company

Rich’s, also known as Rich Products Corporation, is a family-owned food company dedicated to inspiring possibilities.
From cakes and icings to pizza, appetizers and specialty toppings, our products are used in homes, restaurants and bakeries around the world.
Beyond great food, our customers also gain insights to help them stay competitive, no matter their size.
Our portfolio includes creative solutions geared at helping food industry professionals compete in foodservice, retail, in-store bakery, deli, and prepared foods, among others.
With more than 13,500 associates working globally in 100 countries and annual sales of $5.9 billion, Rich’s is a global leader with a focus on everything that family makes possible.
Rich’s®—Infinite Possibilities. One Family.

Equal Opportunity

Rich Products Corporation, its subsidiaries and affiliates (“Rich’s”), are committed to a policy of Equal Employment Opportunity, standing up for fairness and maintaining a culture of belonging, to provide an exceptional experience for all.
We will not discriminate against an applicant or employee on the basis of race, color, religion, sex, national origin, disability, military or veteran status, or any other Federal or State legally protected classes.
The information collected by this application is solely to determine suitability for employment, verify identity, and maintain employment statistics on applicants.
Applicants with disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Rich’s.
Please contact Rich’s Associate Experience Network at hrhelp@rich.com if you need assistance completing this application or to otherwise participate in the application process.