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About the Role

Germany is Shine's largest opportunity. This role is responsible for unifying two product lines operating under three established brands into a single market business with one commercial strategy, one budget, and one go-to-market story, with a single person accountable for the result. This is a build role at a decisive moment for the category, as the digitization of accounting and invoicing across the German SME market accelerates.

Responsibilities

Own the market number, being the single accountable owner of total German revenue across every product line, against plan.
Manage the full-market commercial budget, setting its deployment across product lines and channels to hit the number.
Oversee blended market CAC and payback, and the efficiency of the market's total commercial spend.
Lead the local commercial team, country marketing, customer success, and market-level partnerships.
Manage the customer relationship at market level, across the full portfolio.
Ensure market coherence with a unified go-to-market story across three established brands.
Decide on market budget deployment across product lines and channels to hit plan.
Set local pricing within global pricing policy.
Determine which products to lean into or hold in the market, within portfolio strategy.
Approve local hiring within the approved headcount plan.
Bring sevdesk by Shine, Kontist by Shine, and Shine invoicing into one German market plan: one budget, one go-to-market story within the first twelve to eighteen months.
Unify the commercial teams into one organization and lead it as one.
Set the local commercial strategy and hit the market number.
Sharpen market-level commercial efficiency across CAC and payback.
Build the commercial engine to capture the e-invoicing rollout across 2027 and 2028.
Partner closely with the global product organization as the platform evolves.
Iterate on the operating rhythm, including a monthly market review and a weekly commercial meeting.

Requirements

Owned a market or business-unit revenue number in B2B software, fintech, or SaaS, ideally serving small businesses, the self-employed, or accountants, and have been measured on it.
Held a real commercial budget and answered for CAC and payback, not just topline growth.
Run more than one product line or revenue stream at once, ideally spanning different economic models such as subscription and banking revenue, and made the trade-offs between them under a single budget.
Built or rebuilt a commercial team and led it through change, including post-merger integration.
Operated in a PE-backed or post-merger environment, where the structure is still forming and you helped form it.
Are in-market in Berlin.
Have native German and fluent English.

Skills

Commercial strategy
Budget management
Go-to-market strategy
Team leadership
Customer success
Partnerships
Pricing
Hiring
Market analysis
Financial management

Location

Berlin
Regional travel
European travel

Work Type

Full-time
Onsite

Experience Level

Senior

About the Company

Shine is the financial copilot for entrepreneurs and small business owners.
Founded by serial entrepreneurs Rico Andersen and Martin Hegelund, Shine is a leading European fintech unicorn on a mission to restore the joy of running a business, by ending wasted time on financial admin.
Shine offers a connected solution for invoicing, accounting, payroll, business accounts, payments, and financing.
Shine is now part of Cegid, a European leader in cloud software for finance and accounting.
Together Shine and Cegid are building Europe's leading financial copilot for small businesses and their accountants.
Shine already supports more than 400,000 small businesses.
As part of Cegid, they now reach over one million small businesses and 15,000 accountants across Europe.
The team is multicultural, working from France, Germany, Denmark and the Netherlands, contributing to a wider European network that spans Spain, Portugal and Belgium.
Shine, backed by Silver Lake, is consolidating a set of strong European brands into a single platform spanning banking, invoicing, and accounting.

Equal Opportunity

We follow the principle of equal treatment to consider all job applicants and do not discriminate based on their gender, sexual orientation, color, racial or ethnic origin, religion, disability, etc. as per applicable law.