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About the Role

We are seeking a Digital Marketing Manager to join our team in Berlin. This role involves developing and implementing CRM and messenger marketing strategies, creating personalized customer journeys, and analyzing campaign performance to drive engagement and retention.

Responsibilities

• Design and implement CRM and messenger marketing strategies, including automated lifecycle campaigns across email, messenger, and other channels for B2B and B2C contexts.
• Develop targeted, multi-stage campaigns for reactivation, product communication, and customer loyalty, with a strong emphasis on relevance and personalization.
• Collaborate with the content team to create compelling content and optimize campaign elements through A/B testing.
• Manage and strategically utilize the CRM system to achieve a 360-degree customer view and ensure consistent communication across all channels.
• Train colleagues on CRM system usage, support their onboarding, and facilitate knowledge transfer through documentation and cross-site collaboration.
• Analyze CRM KPIs, identify optimization opportunities, and integrate insights from market trends, tools, and best practices.

Requirements

• Completed degree in Marketing, Communication Science, Media Science, Business Administration, Business Informatics, or a comparable field.
• Minimum 3-5 years of experience in digital marketing, ideally with a focus on CRM, messenger, or social channels.
• Proficient in B2B and B2C marketing strategies, data-driven campaign management, and project management.
• Experience with modern CRM and marketing automation tools, specifically Braze and Dynamics 365 Marketing.
• Strong communication skills in German and English.
• Creativity and conceptual strength, with the ability to develop innovative ideas and think strategically.
• Ability to quickly understand target audiences and industry specifics.
• Team spirit and ownership, with a willingness to work cross-functionally and proactively develop your channel.

Skills

• CRM Marketing
• Messenger Marketing
• Lifecycle Campaigns
• Email Marketing
• Personalization
• Segmentation
• Content Marketing
• A/B Testing
• CRM Management
• Marketing Automation
• Data Analysis
• Project Management
• B2B Marketing
• B2C Marketing

Location

• Berlin

Work Type

• Hybrid
• Full-time

Experience Level

• 3-5 years

Education Level

• Degree in Marketing, Communication Science, Media Science, Business Administration, Business Informatics, or comparable field

About the Company

• Riverty is part of the family-owned Bertelsmann Group, operating in a dynamic industry.
• We enable flexible payment options across various sectors, simplify financial management for well-known brands, and help individuals manage debt and achieve financial security.
• Our mission is to ensure people and businesses stay in flow by handling payment processes with empathy, modern technology, and data-driven insights.