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About the Role

This role will help clients unlock growth through customer-centric marketing, advanced segmentation, and lifecycle engagement by serving as the primary point of contact and payments marketing expert for assigned Super Regional Issuer clients. You will develop strategic marketing partnerships, lead executive-level client engagement, and drive growth through data-driven marketing programs.

Responsibilities

• Serve as the primary point of contact and payments marketing expert for assigned Super Regional Issuer clients.
• Develop strategic marketing partnerships.
• Lead executive-level client engagement.
• Drive growth through data-driven marketing programs that improve card acquisition, activation, engagement, spend, retention, and overall portfolio performance.
• Oversee the sell-in and implementation of Visa Marketing Services engagements designed to strengthen client brands, deepen customer engagement, accelerate portfolio growth, and improve cardholder lifetime value.
• Bring innovative ideas to market and navigate highly matrixed organizations to secure buy-in and drive execution.
• Craft, pitch, and sell strategic recommendations to executive leadership and clients.

Requirements

• 10 or more years of work experience with a Bachelor’s Degree or at least 8 years of work experience with an Advanced Degree (e.g. Masters/ MBA/JD/MD) or at least 3 years of work experience with a PhD
• 12 or more years of work experience with a Bachelor’s Degree or 8-10 years of experience with an Advanced Degree (e.g., Master's, MBA, JD, MD) or 6+ years of work experience with a PhD
• 10 years of work experience with a Bachelor's Degree or at least 8 years of work experience with an Advanced Degree (e.g., Master's/MBA/JD).
• 12–15 years of work experience with a Bachelor's Degree or 8–10 years of experience with an Advanced Degree (e.g., Master's, MBA, JD).
• 10+ years of experience in payments, card marketing, financial services marketing, advertising, consulting, or client marketing roles.
• Significant experience in financial services, payments, card marketing, issuer marketing, co-brand card programs, or fintech marketing.
• Demonstrated experience using customer data, analytics, insights, and performance reporting to drive marketing strategy and business outcomes.
• Experience managing CRM, email marketing, customer journey orchestration, and lifecycle marketing initiatives.
• Experience developing and executing data-driven customer engagement strategies across multiple marketing channels.
• Successful in operating within fast-paced, highly matrixed organizations.
• Prior experience working in a card marketing role at a bank, co-brand card issuer, fintech organization, payments company, or card portfolio business.
• Deep expertise in Cardholder Lifecycle Marketing, including acquisition, onboarding, activation, engagement, spend stimulation, loyalty, retention, and reactivation strategies.
• Strong experience in email marketing strategy, campaign development, deployment, optimization, customer segmentation, and user journey design.
• Strong analytical skills with the ability to leverage customer data, campaign performance metrics, audience insights, and reporting to drive business decisions.
• Experience sharing data-driven insights with executive stakeholders and translating analytics into actionable marketing recommendations.
• Demonstrated expertise in customer analytics, transaction behavior analysis, audience targeting, and performance measurement.
• Experience leveraging marketing technology, CRM, customer data platforms, and AI-powered marketing solutions to drive portfolio growth.
• Demonstrated ability to operate at both strategic and tactical levels.
• Experience supporting large issuer portfolios including Super Regional financial institutions.
• Strong knowledge of omni-channel customer engagement strategies across email, mobile, digital, direct mail, and emerging channels.
• Experience designing and managing automated customer journeys, triggered communications, and lifecycle marketing programs.
• Strong understanding of A/B testing, test-and-learn methodologies, campaign attribution, and marketing optimization.
• Accomplished in B2B2C and B2C marketing strategy and execution.
• Strong executive presence with excellent written, verbal, and presentation skills.
• Proficient in Microsoft Excel, PowerPoint, Word, and Outlook.
• U.S. Applicants Only

Skills

• Cardholder Lifecycle Marketing
• CRM
• Email marketing
• Data analytics
• Customer segmentation
• Payments marketing strategy
• Marketing technology
• Customer data
• Customer journey orchestration
• Customer engagement strategies
• Omni-channel customer engagement
• A/B testing
• Test-and-learn methodologies
• Campaign attribution
• Marketing optimization
• B2B2C marketing
• B2C marketing
• Microsoft Excel
• Microsoft PowerPoint
• Microsoft Word
• Microsoft Outlook

Location

• Office setting

Work Type

• Full-time
• Onsite (minimum 3 days in office)

Experience Level

• Director

Education Level

• Bachelor's Degree
• Advanced Degree (e.g. Masters/ MBA/JD/MD)
• PhD

Salary/Compensations

• $151,600 to $285,600 USD per year
• Potential sales incentive payments
• Eligible for bonus and equity

Benefits

• Medical
• Dental
• Vision
• 401(k)
• FSA/HSA
• Life Insurance
• Paid Time Off
• Wellness Program

About the Company

• Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.
• At Visa, you’ll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.
• Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Equal Opportunity

• Qualified applicants will receive consideration for employment without regard to race, color religion, sex, national origin, sexual orientation, gender identity, disability or protect veteran status.
• Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with the EEOC guidelines and applicable local law, including the requirements of Article 49 of the San Francisco Police Code.