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About the Role

Riverty is seeking a Digital Marketing Manager to join their team. This role involves shaping the future of CRM and messenger marketing, developing personalized customer communication, and driving engagement through data-driven strategies. You will be part of an international community focused on keeping people and businesses financially in flow.

Responsibilities

• Design the further development of CRM and messenger marketing.
• Plan and implement automated lifecycle campaigns via email, messenger, and other channels in B2B and B2C contexts.
• Develop target group-specific, multi-stage campaigns for reactivation, product communication, and customer loyalty with a strong focus on relevance and personalization.
• Ensure compelling content in close collaboration with the content team.
• Develop high-performing subject lines and campaign elements through A/B testing.
• Manage and strategically utilize the CRM system to achieve a 360° customer view and consistent communication across all channels.
• Train colleagues in using the CRM system and support their onboarding.
• Ensure knowledge transfer through documentation and cross-location collaboration.
• Analyze CRM KPIs, identify optimization potential, and bring new impulses from current market trends, tools, and best practices to the team.

Requirements

• Completed studies in Marketing, Communication Science, Media Science, Business Administration, Business Informatics, or a comparable field of study.
• Minimum of 3-5 years of experience in digital marketing, ideally with a focus on CRM, messenger, or social channels.
• Sound knowledge of B2B and B2C marketing strategies, data-driven campaign management, and project management.
• Experience working with modern CRM and marketing automation tools (especially Braze and Dynamics 365 Marketing).
• Strong communication skills in German and English.
• Creativity and conceptual strength – developing fresh ideas, thinking strategically, and quickly understanding target groups and industry specifics.
• Team spirit and ownership – enjoy cross-departmental work, take responsibility, and proactively develop your channel.

Skills

• CRM
• Messenger Marketing
• Social Media Marketing
• B2B Marketing
• B2C Marketing
• Data-driven Campaign Management
• Project Management
• Marketing Automation
• A/B Testing
• Content Development
• Data Analysis
• Braze
• Dynamics 365 Marketing

Location

• Berlin

Work Type

• Hybrid
• Full-time
• Permanent

Experience Level

• 3-5 years

Education Level

• Degree in Marketing, Communication Science, Media Science, Business Administration, Business Informatics, or comparable field

About the Company

• Riverty is part of the family-owned Bertelsmann Group.
• They enable flexible payment options across various industries.
• They simplify financial management for well-known brands.
• They support people in reducing debt and gaining financial security.
• They are shaping FinTech.