About the Role
Acceleration Partners is building out its influencer strategy discipline, and this role sits at the center of that effort. The Director, Influencer Strategy is a senior, externally-facing position responsible for shaping how AP goes to market with influencer programs. This person works at the intersection of sales, client services, and delivery, helping the business win new clients, build credible influencer strategies, and connect execution back to measurable outcomes.
Responsibilities
- Partners with the sales and delivery teams from the moment an opportunity comes in.
- Owns building a credible, well-reasoned influencer strategy for proposals and RFPs based on prospect needs and goals.
- Uses thought-leadership and industry insights to define the appropriate creator strategy and program direction.
- Works with delivery to ensure proposed strategies are grounded in deliverability, budget, and scope.
- Joins pitch meetings alongside the sales lead and client services point person to speak to the strategy with authority and expertise.
- Answers client questions thoughtfully, showcasing deep knowledge of the influencer space, competitive programs, and creator best practices.
- Defines the strategy for robust, in-depth influencer programs grounded in industry research and competitive intelligence.
- Stays current on influencer and affiliate space trends, emerging platforms, and talent ecosystems across categories.
- Supports program launches and provides the strategic foundation for the delivery team.
- Adds narrative and strategic context to reporting, connecting strategy, execution, performance, and recommendations.
- Closes the gap in reporting to create a strategic thread and identify upsell opportunities.
- Provides strategic recommendations and industry thought-leadership throughout the client lifecycle.
- Pitches strategy for expansion opportunities and presents specialized program recommendations, optimizations, or expansions to clients.
- Works on a diverse portfolio of brands, serving as a partner and resource to the delivery team and clients.
- Contributes to AP’s external marketing through internal and external thought leadership.
- Participates in AP’s marketing efforts such as speaking at or attending conferences on influencer strategy topics.
- Helps build AP’s profile and credibility in the influencer space.
Requirements
- 7+ years of experience in influencer marketing, with meaningful exposure to strategy, program buildout, or new business.
- Demonstrated ability to build and present influencer strategies in a business development or client-facing context.
- Deep knowledge of the influencer and creator ecosystem across platforms including Instagram, TikTok, YouTube, Substack, and emerging channels.
- Working knowledge of affiliate marketing is a plus; willingness to learn is required.
- Strong written and verbal communication skills; able to produce client-ready materials independently.
- Ability to synthesize and visualize information effectively independently or in collaboration with Design.
- Experience presenting to senior clients or speaking externally preferred.
- Bachelors degree required.
- Ability to travel as needed for client meetings, team gatherings, and industry conferences.
Skills
- Influencer marketing strategy
- Program buildout
- New business development
- Influencer and creator ecosystem knowledge
- Affiliate marketing
- Written communication
- Verbal communication
- Client presentations
- External speaking
- Data synthesis
- Information visualization
- Strategic thinking
- Collaboration
- Autonomy
- Ambiguity management
- Ownership
- Prioritization
- Clarity in communication
- Confidence in communication
- Fast-paced environment adaptability
- Client-facing communication
- Agency environment adaptability
- Multi-vertical client management
Location
- Remote
Work Type
- Remote
- Full-time
Experience Level
- Director
- Senior
Education Level
- Bachelors degree
Salary/Compensations
- $110-130K + bonus
Benefits
- 100% remote work
- Group medical, dental, and vision coverage insurance (with opt-out benefits)
- 401K with matching
- Open Paid Time Off
- Summer & Holiday Wellness Breaks in July and December
- Volunteer and Birthday Time Off
- Focus Fridays
- Paid Parental Leave Benefits
- Wellness, Technology & Education Allowances
- Paid sabbatical leaves
- Donation matching
About the Company
- Acceleration Partners is the world’s largest and first-to-market Partnership Marketing Agency creating and nurturing partnerships that drive exceptional measurable outcomes for their clients.
- Managing clients in 40+ countries, AP’s global team of 300+ focuses on data-driven strategies that connect brands to the right consumers through affiliate and influencer.
- All of our work is supported by APVision, our proprietary technology suite which leverages the largest dataset of any agency in the Partnership Marketing agency ecosystem.
- Serving over 200 brands—including household names like Amazon, Apple, Target, Google, Marriott, Coinbase, and Burberry—AP’s diversified team is creating what’s next in the industry by building high-performing partnership marketing programs.
- As the only truly integrated global partnerships agency, AP prides itself on being at the cutting edge of industry developments and leveraging proven expertise to deliver unique solutions for brands seeking sustainable growth.
Equal Opportunity
- Acceleration Partners is committed to a diverse workforce and we are an equal opportunity employer. We evaluate applicants regardless of an individual’s age, race, color, gender, religion, national origin, sexual orientation, disability, or veteran status.
