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About the Role

Launch Potato is seeking a Creative Strategist to own the upstream strategy behind performance creative. You will write briefs, determine what creative gets made, for whom, and why it should win, ensuring all creative is grounded in audience understanding and performance data. This role feeds concepts and performance intelligence into a centralized creative hub for testing across various media.

Responsibilities

• Own the end-to-end briefing process for all creative entering production across static, short-form video, long-form DR, display, YouTube, and emerging formats.
• Maintain a rolling content backlog with at least 4 weeks of net-new concepts ready for briefing.
• Meet monthly throughput targets for net-new concepts across Launch Potato's full vertical portfolio.
• Manage the balance between net-new concepts and iterations to maximize testing cadence and exploit proven winners.
• Proactively identify and propose untested formats and underserved verticals for the testing queue.
• Analyze creative performance data with the paid media team to identify winners, flag fatigue, and determine next testing steps.
• Translate performance findings into new briefs and updated creative direction.
• Maintain Launch Potato's creative playbook, documenting winning formulas by persona, vertical, and format.
• Lead regular competitive creative research to study winning formats, hooks, and approaches.
• Identify opportunities for cross-vertical learning and brief adaptations.
• Own the UGC creator pipeline end-to-end: sourcing, vetting, contracting, briefing, and performance review.
• Maintain the Airtable UGC creator dashboard as the single source of truth.
• Write creator briefs specific enough to reduce revision cycles and increase the odds of a usable first delivery.
• Build and manage creator relationships across Launch Potato's full vertical portfolio.

Requirements

• 5+ years of experience with direct response creative strategy ownership and performance media buying.
• Demonstrated experience writing production-ready briefs that creative teams execute without revision rounds.
• Experience managing UGC creators from sourcing through delivery.
• Ability to work across multiple verticals and formats simultaneously without losing strategic focus.
• Experience leveraging AI tools like Claude or AI Asset Production tools to drive creative strategy.

Skills

• Direct response creative strategy
• Performance media buying
• Brief writing
• Concept development
• Performance data analysis
• UGC creator management
• Copywriting (scripts, hooks, headlines, ad copy)
• AI tools for creative strategy

Location

• South Florida (Headquarters)
• Remote-first (spanning over 15 countries)

Work Type

• Remote-first
• Full-time

Experience Level

• 5+ years

About the Company

• Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors.
• Brands include FinanceBuzz, All About Cookies, and OnlyInYourState.
• Mission: To connect consumers with the world’s leading brands through data-driven content and technology.
• High-growth, high-performance culture driven by speed, ownership, and measurable impact.
• Remote-first team spanning over 15 countries.

Equal Opportunity

• Committed to having a diverse, inclusive team and culture.
• Proud to be an Equal Employment Opportunity company.
• Value diversity, equity, and inclusion.
• Do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.