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About the Role

The Creative Strategist owns the full upstream strategy for performance creative, translating data-driven insights into precise production briefs. You will determine creative direction, manage UGC creator pipelines, and collaborate with media buyers to drive performance across multiple verticals.

Responsibilities

• Own the end-to-end briefing process for all creative assets including static, video, and display formats
• Maintain a rolling content backlog with at least 4 weeks of net-new concepts
• Meet monthly throughput targets for net-new concepts across the company portfolio
• Balance new concept testing with iteration of proven winners
• Analyze creative performance data to identify winners and flag fatigue
• Translate performance findings into actionable creative direction
• Maintain and update the company creative playbook
• Conduct regular competitive creative research to identify emerging opportunities
• Drive cross-vertical learning by adapting winning creative strategies
• Manage the end-to-end UGC creator pipeline including sourcing, vetting, and contracting
• Maintain the UGC creator dashboard as the single source of truth
• Write detailed creator briefs to minimize revision cycles

Requirements

• 5+ years of experience with direct response creative strategy and performance media buying
• Demonstrated experience writing production-ready briefs
• Performance data fluency with the ability to translate findings into creative direction
• Experience managing UGC creators from sourcing through delivery
• Ability to work across multiple verticals and formats simultaneously
• Strong copywriting skills for scripts, hooks, headlines, and ad copy
• Experience leveraging AI tools like Claude or AI asset production tools

Skills

• Direct response creative strategy
• Performance media buying
• Data analysis
• Copywriting
• UGC creator management
• Brief writing
• Competitive research
• AI tool proficiency

Location

• South Florida
• Remote

Work Type

• Remote-first
• Full-time

Experience Level

• 5+ years

Salary/Compensations

• $100,000 to $125,000 per year

Benefits

• Profit-sharing bonus
• Competitive benefits

About the Company

• Profitable digital media company reaching over 30M+ monthly visitors
• Brands include FinanceBuzz, All About Cookies, and OnlyInYourState
• Mission is to connect consumers with leading brands through data-driven content and technology
• High-growth, high-performance culture

Equal Opportunity

• Proud to be an Equal Employment Opportunity company
• Committed to a diverse, inclusive team and culture
• Do not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics