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About the Role

Launch Potato is seeking a Creative Strategist to own the upstream strategy behind performance creative. You will determine what creative gets made, who it's for, and why it should win, ensuring precision from strategy to execution. This role feeds concepts and performance intelligence into a centralized creative hub, grounding all creative in audience understanding.

Responsibilities

• Own the end-to-end briefing process for all creative entering production (static, short-form video, long-form DR, display, YouTube, and emerging formats).
• Maintain a rolling content backlog with 4+ weeks of net-new concepts brief-ready at all times.
• Hit monthly throughput targets for net-new concepts across LP's full vertical portfolio.
• Own the net-new vs. iteration balance to maximize testing cadence and exploit proven winners.
• Proactively identify untested formats and underserved verticals and bring them into the testing queue.
• Analyze creative performance data with the paid media team to identify winners, flag fatigue, and determine what to test next.
• Translate performance findings into new briefs and updated creative direction.
• Maintain LP's creative playbook, documenting winning formulas by persona, vertical, and format.
• Lead competitive creative research on a regular cadence.
• Drive cross-vertical learning by identifying where winning strategies can be adapted.
• Own LP's UGC creator pipeline end-to-end: sourcing, vetting, contracting, briefing, and performance review.
• Maintain the Airtable UGC creator dashboard.
• Write creator briefs specific enough to reduce revision cycles and increase the odds of a usable first delivery.
• Build and manage creator relationships across LP's full vertical portfolio.

Requirements

• 5+ years of experience with direct response creative strategy ownership and performance media buying.
• Demonstrated experience writing production-ready briefs that creative teams execute without revision rounds.
• Experience managing UGC creators from sourcing through delivery.
• Ability to work across multiple verticals and formats simultaneously without losing strategic focus.
• Experience leveraging AI tools like Claude or AI Asset Production tools to drive creative strategy.

Skills

• Direct response creative strategy
• Performance media buying
• Brief writing
• Concept development
• Performance data analysis
• UGC creator management
• Copywriting (scripts, hooks, headlines, ad copy)
• AI tools for creative strategy

Location

• South Florida (Headquarters)
• Remote-first (spanning over 15 countries)

Work Type

• Remote-first
• Full-time

Experience Level

• 5+ years

Salary/Compensations

• $100,000 to $125,000 per year

Benefits

• Profit-sharing bonus
• Competitive benefits

About the Company

• Launch Potato is a profitable digital media company reaching over 30M+ monthly visitors.
• Brands include FinanceBuzz, All About Cookies, and OnlyInYourState.
• Mission: To connect consumers with the world’s leading brands through data-driven content and technology.
• High-growth, high-performance culture where speed, ownership, and measurable impact drive success.
• Performance-driven company where future increases are based on company and personal performance.

Equal Opportunity

• Committed to having a diverse, inclusive team and culture.
• Proud to be an Equal Employment Opportunity company.
• Value diversity, equity, and inclusion.
• Do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.