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About the Role
As a (Senior) Consultant Performance Marketing with a focus on Search, you will strategically advise national and international clients on Search Marketing as a core component of their marketing and growth strategy. You will take on professional responsibility for key clients and act as a trusted sparring partner for decision-makers in marketing, communications, and business.
Responsibilities
- Advise national and international clients strategically and holistically on Search Marketing.
- Take on professional responsibility for demanding clients and act as a trusted sparring partner.
- Develop integrated search strategies in collaboration with Account Management teams.
- Translate communication, marketing, and business goals into effective search strategies and campaign architectures.
- Identify growth and optimization potential based on market, competitor, and performance data.
- Steer strategic planning, development, and optimization of search campaigns.
- Analyze search behavior, user intent, keyword landscapes, competitive environments, and campaign data.
- Manage controlling, budget planning, and evaluation of campaign results.
- Present strategies, performance results, learnings, and innovations to all levels.
- Continuously monitor market, platform, and technology trends and assess their relevance for clients.
- Collaborate with experts in Paid Social, Programmatic, SEO, Analytics, Affiliate, CRM, and Creative.
- Contribute expertise to pitches, new business projects, and product/service development.
- Understand Search as an integral part of modern marketing strategies, connecting channels, data, technology, and customer experience.
Requirements
- Completed studies or training in marketing, communication, media, business, or a comparable field.
- 3-5 years of relevant professional experience in SEA, Paid Search, and/or Performance Marketing.
- Strong understanding of Paid Search, keyword research, campaign structuring, search intent, bidding strategies, audience logic, and relevant performance KPIs.
- Proficient in using SEA tools like Google Ads, Google Ads Editor, and other platforms/analysis tools.
- Experience in understanding client goals, strategic positioning, and deriving data-based recommendations.
- Analytical, structured, and solution-oriented working style.
- Familiarity with tracking, web analytics, conversion measurement, and data-driven campaign management.
- Enjoy customer interaction and have a good sense for long-term customer relationships.
- Confident and consultative presence both internally and externally.
- Curiosity for new technologies, platform trends, automation, AI-driven campaign management, and digital innovations.
- Proficient in German and English (written and spoken).
- Proficient in Microsoft Office, especially Excel and PowerPoint.
Skills
- Search Marketing
- SEA
- Paid Search
- Performance Marketing
- Google Ads
- Google Ads Editor
- Keyword Research
- Campaign Structuring
- Search Intent Analysis
- Bidding Strategies
- Audience Logic
- Performance KPIs
- Data Analysis
- Strategic Planning
- Campaign Optimization
- Market Analysis
- Competitor Analysis
- Customer Relationship Management
- Presentation Skills
- Trend Monitoring
- Cross-channel Marketing
- New Business Development
- Microsoft Excel
- Microsoft PowerPoint
Location
- Düsseldorf
- Hamburg
- Berlin
- Cologne
- Munich
- Ludwigsburg
Work Type
- Full-time
Experience Level
- Senior
- 3-5 years
Education Level
- Degree in Marketing, Communication, Media, Business, or comparable field
- Training in Marketing, Communication, Media, Business, or comparable field
About the Company
- Hearts & Science is one of the fastest-growing full-funnel agencies.
- Over 200 employees across locations in Düsseldorf, Hamburg, Berlin, Cologne, Munich, and Ludwigsburg.
- Merges branding and performance marketing.
- Intuitive sense for brands and media with a focus on maximum efficiency.
- Transforms emotions into effective activations.
- Part of the Omnicom Media Group, benefiting from a global network.
Equal Opportunity
- We welcome everyone regardless of gender, nationality, ethnic and social origin, religion/belief, disability, age, or sexual orientation.
- We believe in a culture of knowledge sharing and mutual respect based on the well-being of each team member.
- We value diversity and welcome all applications.