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About the Role

Seeking a passionate, commercially driven Senior Social Media Strategist to join our Global Social Commerce Team. This role focuses on turning social interaction into transaction, driving direct revenue, conversion, and social commerce growth for global brands. You will bridge the gap between creative storytelling and commerce metrics, with expertise in social commerce ecosystems like TikTok Shop and Meta's suites.

Responsibilities

Develop and implement end-to-end social commerce strategies that move consumers from discovery to checkout.
Define clear conversion-focused KPIs, revenue targets, and social-to-shelf journeys.
Develop strategies that seamlessly integrate paid and organic social media efforts to maximise reach, engagement, and conversion.
Digest, interpret, and respond to briefs in a fast-paced environment, ensuring strategies align with client objectives and are delivered on time and within budget.
Collaborate with client editorial, creative, and marketing teams to develop engaging and innovative content strategies.
Act as the internal and client-facing subject matter expert on social media ecosystems such as TikTok Shop.
Maintain a deep understanding of social media platforms, best practices, and emerging trends.
Act as a trusted strategic advisor to senior brand managers and client directors, translating complex social commerce mechanisms into clear, high-impact business cases.
Track and analyse social media performance, providing regular reports and insights.
Confidently present strategic thinking and creative solutions to clients, including senior-level executives.
Work closely with internal global teams, including creative, media, and analytics, to ensure social media strategies are integrated with overall marketing efforts.
Willingness to work at client locations as needed.

Requirements

Proven hands-on experience as a Social Strategist (agency or brand-side) with a distinct focus on transactional social commerce and conversion.
Hands-on experience working with social platforms such as TikTok Shop setups, live shopping, and TikTok’s affiliate/creator network models and/or Meta’s collaborative ads (CPAS) and social-to-retail integrations.
Strong commercial mindset with the ability to act as a growth partner for clients.
Proactively identify and pitch new social commerce opportunities that drive incremental revenue and business growth.
Experience in delivering business outcomes, not just engagement metrics.
Understanding of retail margins, affiliate commission models, conversion funnels, and e-commerce commercial drivers.
Experience scaling social commerce within large, complex structures and multi-brand environments.
Comfortable diving into platform analytics, social commerce metrics, and performance dashboards to pull out actionable insights.
Broad understanding of the wider digital shelf, retail media, and how social commerce connects to a brand’s overall eCommerce ecosystem.
Adaptable, positive thinker who thrives in a fast-paced environment.
Exceptional presentation and communication skills.
Highly consultative, comfortable partnering with senior global clients.
Capable of translating complex social commerce mechanics into clear, commercially viable business cases.

Skills

Social Commerce
TikTok Shop
TikTok Creator Affiliate models
Meta's collaborative/conversion suites
Paid social media
Organic social media
Content strategy
Analytics
Performance reporting
Presentation skills
Communication skills
Consumer-packaged goods (CPG) industry experience (desirable)
Social listening tools (desirable)
Social commerce tools (desirable)
Creator/influencer affiliate programs management (desirable)
A/B testing methodologies (desirable)

Location

Global

Work Type

Fixed Term Contract
Onsite (as needed)

Experience Level

Senior

Benefits

Opportunity to work with exciting brands
Career development support
Skill growth opportunities
Empowerment to make a difference
Culture of respect
Opportunities for career progression

About the Company

WPP Enterprise Solutions designs, builds, and operates growth systems for businesses, leading clients in transformation and modernization.
WPP Enterprise Solutions works with partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as AI innovators.
VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.
WPP is the trusted growth partner for the world’s leading brands, using talent, data, partnerships, and WPP Open to help clients navigate change and deliver transformational growth.

Equal Opportunity

WPP (VML/WPP Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.