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About the Role

In this role, you will be responsible for developing and executing comprehensive social media strategies focused on commerce that unify paid and organic efforts to drive measurable results for our clients. You will work closely with client editorial, creative, and marketing teams to craft overall strategic visions and platform-specific content strategies, bringing creative vision to life through exceptional content that resonates with target audiences and drives online shopper experiences. Essential to this role is understanding the social networks, how they drive engagement and growth for clients and being able to drive both strategy and execution for clients across all, in particular with a focus on TikTok shop.

Responsibilities

Develop and implement comprehensive social media strategies that align with client business objectives and drive measurable results.
Define target audiences, set KPIs, and identify key opportunities for growth.
Develop strategies that seamlessly integrate paid and organic social media efforts to maximize reach, engagement, and conversion.
Collaborate with client editorial, creative, and marketing teams to develop engaging and innovative content strategies that resonate with target audiences and drive online shopper experiences.
Maintain a deep understanding of social media platforms, best practices, and emerging trends, and leverage this knowledge to develop innovative and effective strategies.
Build and maintain strong relationships with clients, acting as a trusted advisor and providing strategic guidance on social media best practices.
Digest, interpret, and respond to briefs in a fast-paced environment, ensuring that strategies are aligned with client objectives and delivered on time and within budget.
Track and analyze social media performance, providing regular reports and insights to clients and internal stakeholders.
Lead social media projects from inception to completion, ensuring that they are delivered on time, within budget, and to the highest standards.
Confidently present strategic thinking and creative solutions to clients, including senior-level executives.
Stay abreast of the latest social media trends and technologies, and proactively identify opportunities for innovation and improvement.
Work closely with internal teams, including creative, media, and analytics, to ensure that social media strategies are integrated with overall marketing efforts.
Willingness to work at client locations as needed.

Requirements

Experience working with social platforms, in particular Meta and TikTok Shop
Excellent presentation and communication skills, with the ability to understand and communicate complex concepts.
Confident in recommending creative solutions to clients.
Degree qualified, ideally in Marketing, Advertising, Digital Marketing, Communications, or Business (subject specific is not essential).
Proven experience in digesting, interpreting, and responding to briefs in a high-paced environment.
Hands-on experience in a social strategist role – either brand or agency side
Highly consultative with a deep understanding of social media platforms, best practices, and innovation.
Experience working with global brands, partnering with senior clients, and leading projects.
Experience in the consumer packaged goods (CPG) or related industry (e.g., personal care, household products, food & beverage) is highly desirable.
Passionate about social media, digital, and commerce, and about the possibilities of revolutionizing commerce through social channels.
Experience with social listening tools and analytics platforms (e.g., Sprinklr, Brandwatch, NetBase Quid, Google Analytics, Adobe Analytics).
Experience with social media advertising platforms (e.g., Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager).
Experience with influencer marketing and content creation.
Strong understanding of SEO principles and best practices.
Experience with A/B testing and optimization.
Excellent written and verbal communication skills.
Strong organizational and time management skills.
Ability to work independently and as part of a team.

Skills

Social Commerce
TikTok Shop
Meta
Social Media Strategy
Paid Social
Organic Social
Content Strategy
Client Management
Brief Response
Performance Analysis
Project Leadership
Presentation Skills
Communication Skills
Innovation
Thought Leadership
Collaboration
Social Listening Tools
Analytics Platforms
Social Media Advertising
Influencer Marketing
Content Creation
SEO
A/B Testing
Optimization

Location

Global
Client Locations

Work Type

Permanent
Hybrid

Experience Level

Senior

Education Level

Degree qualified, ideally in Marketing, Advertising, Digital Marketing, Communications, or Business

Benefits

Discretionary bonus scheme
Training opportunities
Competitive pension
Medical insurance
Life assurance
Social events
Opportunities to buy and sell holidays
Family friendly policies
Discounts with hundreds of retailers

About the Company

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth.
VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.
The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization.
VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies.
VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
WPP is the trusted growth partner for the world’s leading brands.
We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.
Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms.
With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.
We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co.
We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia.
Our reputation is based on our people, and we believe we have some of the best in the business.
As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world.
Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection.
Our culture thrives on our core values, designed for impact-driven individuals: Heart, Brains and Courage.
We lead with Heart, fostering empathy and trust where genuine connections and human-centric work flourish.
We empower your Brains for innovation, valuing relentless curiosity and collaborative intelligence to solve complex challenges.
And we champion Courage, inspiring you to speak up, embrace experimentation, and advocate for bold solutions that push our thinking to be better than yesterday.

Equal Opportunity

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.