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About the Role
We are seeking a (Senior) Online Marketing Manager to plan, manage, and optimize online marketing campaigns across Search, Display, Email, and Social Media. You will analyze campaign performance, test new channels, negotiate with partners, and create reports. This role offers direct influence on the growth and performance of established consumer platforms with significant creative freedom.
Responsibilities
- Plan, manage, and optimize online marketing campaigns in Search, Display, Email, and Social Media.
- Analyze campaign performance using relevant KPIs and derive concrete optimization measures.
- Test new channels, target groups, creatives, and campaign approaches to drive growth.
- Negotiate with marketers, agencies, and platform partners.
- Create meaningful reports and presentations for internal stakeholders.
- Develop new advertising materials and campaign ideas with the Creative Department.
Requirements
- Completed degree or training in Marketing, Communications, Business Administration, Business Informatics, or a comparable qualification.
- Solid experience in online or performance marketing, ideally in a consumer, platform, or subscription environment.
- Proficient in Google Ads and Meta Business Suite, especially Ads Manager.
- Good understanding of tracking, web analytics, and data-driven campaign optimization (e.g., with Google Analytics and Google Tag Manager).
- Strong analytical skills, affinity for numbers, and a good feel for creative campaign approaches.
- Structured, independent work style with clear communication with internal teams and external partners.
- Good understanding of target groups, user behavior, and performance potentials.
- Very good Excel skills.
- Very good German and English language skills.
- For a senior role: several years of experience in independently managing larger performance marketing budgets.
Skills
- Online Marketing
- Performance Marketing
- Search Advertising
- Display Advertising
- Email Marketing
- Social Media Marketing
- Campaign Management
- KPI Analysis
- Data Analysis
- A/B Testing
- Channel Testing
- Negotiation
- Reporting
- Presentation
- Creative Development
- Google Ads
- Meta Business Suite
- Ads Manager
- Tracking
- Web Analytics
- Google Analytics
- Google Tag Manager
- Excel
- German Language
- English Language
Location
- Berlin
Work Type
- Full-time
- Onsite
Experience Level
- Senior
- Mid-level
Education Level
- Degree
- Training
Benefits
- Direct influence on growth and performance of established consumer platforms
- Significant creative freedom for own ideas, tests, and campaign approaches
- Interdisciplinary team (Marketing, Product, Data, Creation)
- Short decision-making processes
- Open, collegial collaboration
- Modern office in the heart of Berlin
- Close proximity to the product
- Opportunities within the Ströer Group
About the Company
- StayFriends, Lebensfreunde, and Wonda bring people together.
- StayFriends has helped people find former school friends across Europe since 2002.
- Lebensfreunde has provided a safe space for partnership and friendship for those over 50 since 2018.
- Wonda has connected parents with suitable childcare providers since 2024.
- All three platforms belong to Ströer Connections GmbH.
- Around 80 colleagues in our Berlin office develop successful online consumer products for over 20 million members.
- We work on products that genuinely connect people in their daily lives – data-driven, creative, and with plenty of scope for development.