About the Role
The ITV Insights Group leads the business in making key decisions by providing insights on content commissioning, audience commercial attractiveness, and product optimization to improve view-through rates. This role supports Senior Insight Managers and the Head of Central Insights in shaping business understanding and delivering insight solutions through research, analytics, and data science.
Responsibilities
- Analyze audience behaviors and provide insights on viewers to drive business value.
- Conduct deep-dive analysis to diagnose performance fluctuations for ITV and the competitive landscape.
- Translate complex data sets into compelling, visually engaging presentations that communicate viewer insights to non-analytical creative stakeholders.
- Collaborate with Data Analysts to automate performance dashboards and streamline reporting processes.
- Disseminate insights to other teams and partners in a timely manner via dashboards, automated reports, narratives, slides, and presentations.
- Visually represent data to drive clear business decisions and action.
- Monitor historic performance trends and highlight variances versus previous years to inform stakeholders of immediate drivers of change.
- Maintain a deep technical understanding of M&E KPI methodologies for data integrity and accurate reporting.
- Assist in the development and testing of new metrics, ensuring their robustness and integration into existing dashboards.
Requirements
- 5+ years of experience working in Insights.
- Strong capability in analyzing various data sets to extract meaningful insights and trends.
- Proficiency in building and maintaining strong relationships with stakeholders.
- Aptitude for embracing change, efficiencies, automating processes, and modernizing reporting and projects.
- Expertise in overseeing research projects from initiation to completion.
- Understanding of ITV, BARB, Programmes, and Viewers.
- Ability to translate complex data and insights into compelling, clear narratives for various stakeholders and clients.
- Proficiency in creating clear and impactful dashboards and reports to effectively communicate performance and trends.
- A mindset that fosters ingenuity and drives the development of modern and impactful projects.
- A passion for TV Content and ITV, with an excellent understanding and interest in television.
Skills
- Data Analysis & Interpretation
- Relationship & Stakeholder Management
- Innovation & Modernisation
- Project Management
- Communication & Presentation Skills
- Data Visualisation
- Creativity & Innovation
Location
- White City, London
Work Type
- Hybrid
- 12 Month Fixed-Term Contract
Experience Level
- 5+ years
Benefits
- Flexible working with a range of options
- Generous holiday allowance, with the option to buy more
- Annual bonus opportunity
- Competitive pension contribution
- Save as you earn - with an opportunity to buy ITV shares
- Wellbeing and volunteering days
- Opportunities to help you live a balanced and healthy life
About the Company
- Shaping culture is in the DNA of ITV, with presence in every UK home and productions famous worldwide.
- ITV is at the forefront of the digital streaming revolution.
- Offers a fun working environment with opportunities to learn, grow, and make a real difference.
- Impact is felt in the business and reaches millions of people.
- Opportunity to develop skills, change TV, and advance your career.
Equal Opportunity
- ITV is for everyone.
- ITV strongly encourages applications from disabled people.
- As a Disability Confident Leader, if you meet the minimum criteria for a role and have declared that you are disabled, we’ll guarantee to take you to the next stage.
- Support and personalization are available during the application and selection process as part of reasonable adjustments.
- Contact talkingcareers@itv.com for any support needs.
