Senior Manager, Insights (Viewer and Marketing) at ITV | England, GB | Rezi

Senior Manager, Insights (Viewer and Marketing) at ITV

Senior Manager, Insights (Viewer and Marketing)

ITV · England, GB

1 months ago

Senior Manager, Insights (Viewer and Marketing)

ITV · England, GB

a month ago
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About the Role

The ITV Insights Group leads the business in making key decisions by providing insights on content commissioning, audience commercial attractiveness, and product optimization to improve view-through rates. This role supports Senior Insight Managers and the Head of Central Insights in shaping business understanding and delivering insight solutions through research, analytics, and data science.

Responsibilities

  • Analyze audience behaviors and provide insights on viewers to drive business value.
  • Conduct deep-dive analysis to diagnose performance fluctuations for ITV and the competitive landscape.
  • Translate complex data sets into compelling, visually engaging presentations that communicate viewer insights to non-analytical creative stakeholders.
  • Collaborate with Data Analysts to automate performance dashboards and streamline reporting processes.
  • Disseminate insights to other teams and partners in a timely manner via dashboards, automated reports, narratives, slides, and presentations.
  • Visually represent data to drive clear business decisions and action.
  • Monitor historic performance trends and highlight variances versus previous years to inform stakeholders of immediate drivers of change.
  • Maintain a deep technical understanding of M&E KPI methodologies for data integrity and accurate reporting.
  • Assist in the development and testing of new metrics, ensuring their robustness and integration into existing dashboards.

Requirements

  • 5+ years of experience working in Insights.
  • Strong capability in analyzing various data sets to extract meaningful insights and trends.
  • Proficiency in building and maintaining strong relationships with stakeholders.
  • Aptitude for embracing change, efficiencies, automating processes, and modernizing reporting and projects.
  • Expertise in overseeing research projects from initiation to completion.
  • Understanding of ITV, BARB, Programmes, and Viewers.
  • Ability to translate complex data and insights into compelling, clear narratives for various stakeholders and clients.
  • Proficiency in creating clear and impactful dashboards and reports to effectively communicate performance and trends.
  • A mindset that fosters ingenuity and drives the development of modern and impactful projects.
  • A passion for TV Content and ITV, with an excellent understanding and interest in television.

Skills

  • Data Analysis & Interpretation
  • Relationship & Stakeholder Management
  • Innovation & Modernisation
  • Project Management
  • Communication & Presentation Skills
  • Data Visualisation
  • Creativity & Innovation

Location

  • White City, London

Work Type

  • Hybrid
  • 12 Month Fixed-Term Contract

Experience Level

  • 5+ years

Benefits

  • Flexible working with a range of options
  • Generous holiday allowance, with the option to buy more
  • Annual bonus opportunity
  • Competitive pension contribution
  • Save as you earn - with an opportunity to buy ITV shares
  • Wellbeing and volunteering days
  • Opportunities to help you live a balanced and healthy life

About the Company

  • Shaping culture is in the DNA of ITV, with presence in every UK home and productions famous worldwide.
  • ITV is at the forefront of the digital streaming revolution.
  • Offers a fun working environment with opportunities to learn, grow, and make a real difference.
  • Impact is felt in the business and reaches millions of people.
  • Opportunity to develop skills, change TV, and advance your career.

Equal Opportunity

  • ITV is for everyone.
  • ITV strongly encourages applications from disabled people.
  • As a Disability Confident Leader, if you meet the minimum criteria for a role and have declared that you are disabled, we’ll guarantee to take you to the next stage.
  • Support and personalization are available during the application and selection process as part of reasonable adjustments.
  • Contact talkingcareers@itv.com for any support needs.