About the Role
Contrarian Thinking is building the largest media-powered investment company focused on Main Street businesses. We help entrepreneurs buy, build, and scale profitable companies through content, education, advisory, and investments. We’re hiring a Content Marketing Manager to work across all content teams and platform leads to help our content perform better, convert better, and evolve faster. This person is equal parts: Creative strategist, Content operator, Marketing thinker, Trend spotter, Conversion-focused collaborator.
Responsibilities
- Work across all content teams and collaborate with platform leads across Instagram, TikTok, YouTube, X, LinkedIn, Podcast, and Newsletter.
- Help improve content strategy, packaging, positioning, and campaign execution.
- Act as a connective layer between content, growth, and marketing teams.
- Identify how content can better drive leads, sales, event registrations, newsletter signups, membership applications, and brand authority.
- Improve hooks, CTAs, story flow, proof, retention, and positioning.
- Focus on business outcomes beyond just views.
- Brainstorm high-performing concepts, series, launches, partnerships, and campaigns.
- Bring fresh ideas based on trends, audience behavior, platform shifts, cultural moments, and competitive research.
- Help turn founder insights into scalable content frameworks and repeatable series.
- Help organize launch calendars, campaign coordination, and distribution plans.
- Ensure teams are aligned on messaging, goals, and priorities.
- Create tighter feedback loops between content performance and future strategy.
- Review analytics and identify patterns across platforms.
- Understand what content converts versus what only gets attention.
- Balance creativity with performance marketing thinking.
Requirements
- Understand both content and marketing deeply.
- Have experience working with creator brands, media companies, or fast-moving startups.
- Are obsessed with why content works.
- Have strong instincts around hooks, positioning, virality, and audience psychology.
- Can collaborate with creatives without slowing them down.
- Think in campaigns, not one-off posts.
- Move quickly and take ownership naturally.
- Understand internet culture and business audiences.
- Have worked on high-growth creator brands.
- Have experience with launches, funnels, or direct response marketing.
- Understand how to make content drive revenue, not just engagement.
- Have experience managing multiple stakeholders and creative teams.
- Know how to use AI tools to speed up ideation, workflows, and production.
Skills
- Content Strategy
- Content Operation
- Marketing Strategy
- Trend Spotting
- Conversion Optimization
- Collaboration
- Campaign Execution
- Data Analysis
- Creative Strategy
- Performance Marketing
- AI Tools
Location
- Austin, Texas
Work Type
- Full-time
- In-office
Experience Level
- Mid-level
Benefits
- 100% company-paid health, dental, and vision
- 100% company-paid short and long-term disability, life, and accident insurance
- Unlimited PTO plus 8 paid holidays
- Option to enroll in a 401(k) plan via Vestwell with competitive match options
- Free access to all Contrarian Thinking programs and flagship communities
About the Company
- Contrarian Thinking is building the largest media-powered investment company focused on Main Street businesses.
- We help entrepreneurs buy, build, and scale profitable companies through content, education, advisory, and investments.
- Our content reaches millions of people every month across YouTube, Instagram, TikTok, X, LinkedIn, newsletters, podcasts, and live events.
