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About the Role

This role sits at the intersection of performance marketing, creative strategy, community building, and brand storytelling. You will manage and optimise Juniper’s creator partnerships programme, develop creative briefs, and conceptualise organic creator campaigns to scale a strategically important channel within a regulated healthcare category.

Responsibilities

• Manage and conceptualise end-to-end creator campaigns across Paid and Organic Growth
• Coordinate creator onboarding, briefing, approvals, timelines, and delivery
• Ensure campaigns launch on time and align with marketing calendars
• Support UGC campaign management and creator sourcing
• Act as a day-to-day contact for creators and talent managers
• Build long-term relationships with creators, ambassadors, and partners
• Support creator education and brief comprehension
• Manage creator feedback loops and approvals
• Escalate sensitive or commercial issues
• Translate strategic direction into creator-facing briefs
• Support development of high-performing creator concepts across TikTok, Instagram, YouTube, Substack, and Meta
• Collaborate with Paid Growth and Creative teams to optimise messaging
• Support the rollout of organic creator and ambassador strategy
• Source creators aligned to brand positioning and target demographics
• Support community-led initiatives, creator events, and brand activations
• Assist in developing creator storytelling to build trust and brand affinity
• Monitor creator campaign performance and flag optimisation opportunities
• Support weekly and monthly creator scorecarding to ensure adherence to CAC targets
• Track delivery against KPIs and commercial agreements
• Maintain reporting systems and creator databases
• Support implementation of scalable creator systems and processes
• Maintain campaign trackers, creator hubs, and reporting workflows
• Coordinate contracts, deliverables, usage rights, and approvals
• Work cross-functionally with Legal, Growth, Creative, and Brand teams

Requirements

• 3–5 years of influencer marketing or talent management experience
• Established and extensive network of managers, agents, or influencer contacts
• Strong negotiating skills
• Experience managing individual campaign influencer budgets in the six figures
• Analytical mindset with experience evaluating content performance metrics
• Organized, proactive, and comfortable managing multiple campaigns simultaneously
• Ability to balance operational execution with strategic thinking
• Comfortable working in a fast-paced, high-growth environment
• Comfortable taking ownership of approvals and sensitive communications in a regulated healthcare environment

Skills

• Project management
• Strategic creative thinking
• Written communication
• TikTok, Instagram, and Meta campaign management
• Creator culture knowledge
• Performance metrics analysis
• Creative quality assessment

Location

• London, UK (Old Street office)

Work Type

• Hybrid
• Full-time

Experience Level

• 3–5 years

Benefits

• Employee options program
• Annual development budget
• 3 days of professional development leave
• Private health insurance through Vitality or monthly wellness allowance
• 25 days of holiday
• Enhanced parental leave
• Work from anywhere 3 weeks per year
• Office socials, clubs, and seasonal events

About the Company

• Eucalyptus is part of Hims & Hers, a global leader in personalised health and wellness.
• The company operates Juniper, a weight-management program combining GLP-1 medication with nutrition, movement support, and clinician-led care.
• The company also operates digital healthcare clinics including Pilot, Kin, and Software.
• The company has received NICE endorsement to provide services to the NHS.

Equal Opportunity

• Eucalyptus values individuals from all backgrounds, experiences, and perspectives and embraces the unique qualities each person brings.
• Reasonable adjustments are available during the interview process upon request.