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About the Role

This role will lead the growth of SumUp's consumer financial product from an emerging proposition into a product used by millions of consumers. You will own the go-to-market strategy, commercial growth plan, and acquisition engine, building the consumer growth function from its early stage.

Responsibilities

• Own the go-to-market strategy and growth plan for SumUp’s consumer product across six European markets.
• Build and lead a multidisciplinary consumer growth team spanning performance marketing, merchant-led acquisition, direct-to-consumer marketing, CRM, design and content.
• Develop a balanced acquisition model that combines proven consumer growth channels with SumUp’s unique merchant network and consumer touchpoints.
• Take commercial ownership of growth investment, including channel mix, acquisition cost, incentives, promotions, attribution and forecasting.
• Establish a rigorous test-and-learn programme, turning successful experiments into repeatable playbooks that can scale across markets.
• Own the consumer GTM roadmap, ensuring product launches, propositions and campaigns are coordinated across channels and markets.
• Partner closely with Product, Brand, Communications and SumUp’s wider GTM organisation to sharpen the proposition, improve conversion and activate relevant channels across the business.
• Represent consumer growth in leadership discussions, bringing clarity to performance, investment decisions and the trade-offs required to scale.

Requirements

• A strong track record of leading full-funnel growth for a consumer fintech, neobank, financial services product or high-growth consumer app.
• Experience scaling a consumer proposition across multiple markets and through a comparable stage of growth.
• Deep expertise in acquisition strategy, channel mix, attribution, customer acquisition cost, lifecycle growth and unit economics.
• Experience building and leading multidisciplinary growth teams while remaining comfortable operating hands-on.
• Strong commercial judgement and a track record of making effective investment decisions under uncertainty.
• The ability to work across Product, Brand, Analytics, Communications and local market teams within a complex organisation.
• A rigorous experimentation mindset and the ability to operate quickly and pragmatically in an early-stage environment.
• Familiarity with financial services marketing regulations and the judgement to work within them without losing creativity or pace.

Skills

• Performance marketing
• Direct-to-consumer acquisition
• Merchant-led distribution
• CRM
• Content
• Paid acquisition
• Referrals
• Lifecycle marketing
• Acquisition strategy
• Channel mix
• Attribution
• Customer acquisition cost
• Lifecycle growth
• Unit economics
• Experimentation

Location

• London Bridge

Work Type

• Office-first

Experience Level

• Head of
• Leadership

Benefits

• Virtual Stock Option programme
• 28 days of paid leave, plus bank holidays and special leaves
• Dedicated annual L&D budget
• Private health insurance, including optical and dental
• Salary-sacrifice commuter benefits
• Retirement scheme (SumUp matches 7% when you contribute 5%)
• Life insurance from MetLife for 2× your salary
• 1-month sabbatical after 3 years of service
• Referral Bonus

About the Company

• SumUp is building a consumer financial product with a distribution advantage that almost no other fintech can replicate.
• More than four million merchants use SumUp, and more than a billion consumers come into contact with our products each year.
• Our ambition goes beyond building another successful consumer finance product. By connecting consumers and merchants within the same ecosystem, we can change the economics of payments.
• At SumUp, we're on a mission to empower small businesses across the globe by providing simple and affordable tools that allow them to thrive.
• Today, over 4 million businesses in 37 markets rely on SumUp as their financial partner to manage payments, finance and customer relationships.
• Our commitment to small businesses is reflected in our diverse team of over 3,000 SumUppers from over 90 nationalities, united by global collaboration and an innovative mindset.
• Our core values lay the foundation for who we are and what we stand for, shaping our work culture and driving our success.
• We foster inclusivity and a continuous learning culture, providing a safe space for personal and professional growth.
• Our differences make us unique and strong as we strive to create an environment where everyone belongs and feels supported, no matter how they identify.

Equal Opportunity

• SumUp is proud to be an Equal Employment Opportunity employer, actively seeking and embracing diversity in our workforce.
• We don't make hiring or employment decisions based on race, colour, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age or any other basis protected by applicable laws or prohibited by company policy.
• Our commitment extends beyond recruitment to creating a safe and respectful workplace where harassment of any form is strictly prohibited.