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About the Role

We’re looking for a sharp, organized, and commercially-minded Marketing Manager to show up brilliantly across key US retail partners – in-store and online. You’ll be responsible for major accounts like Target, Costco, and Walmart by managing campaigns, optimizing visibility, and driving sales.

Responsibilities

• Serve as a strategic marketing lead and cross-functional partner between Sales and Creative teams, ensuring best-in-class trade materials and shopper campaigns across top accounts.
• Execute strategy, define priorities and timelines, collaborating with account managers, brokers and retail partners to ensure alignment.
• Develop and deliver strategic briefs for shopper campaigns across programs like TPRs, Roundel, Costco MVM and Instacart, and oversee execution.
• Define asset strategy and content standards for sell-in decks, sell-through tools and retail collateral, ensuring materials support broader commercial objectives.
• Partner with design and sales to create sell sheets, shippers, shelf talkers, displays and other trade-facing assets.
• Analyze campaign results and suggest performance-driven improvements to boost rate of sale.
• Support omnichannel marketing across retail and digital platforms, ensuring campaigns work both online and offline.
• Develop strategic briefs for internal teams, including creative, CRM and influencer, to deliver high-impact retail campaigns.
• Own and manage the US retail campaign calendar, aligning teams and tracking progress across Target, Costco, Walmart and more.
• Optimize ecommerce listings on retailer PDPs, advise on media planning strategy, and evaluate campaign effectiveness by tying marketing activity to sales and shopper engagement.

Requirements

• Proven experience in retail/trade marketing within a CPG/FMCG business, partnering with major US retail accounts to develop and execute shopper marketing and retail activation plans.
• Background in food, wellness, healthy beverages, or ecommerce preferred – ideally with exposure to both retail and marketing.
• Experienced working with retailer eCommerce sites such as Target and Costco.
• Skilled at project coordination - keeping multiple workstreams moving in sync.
• Strong organizational instincts – detail-oriented, deadline-aware, and good at spinning plates.
• Familiar with retail marketing tactics, shopper programs, and the mechanics of in-store execution.
• Comfortable briefing creative teams and giving clear, actionable feedback.
• Commercial mindset – understands how brand and marketing drive sales.
• Clear communicator – written, visual, and verbal.
• Thrives in a fast-paced environment.
• Strives to be their best.
• Not afraid to think differently and push boundaries.
• Sets big goals.
• Believes amazing things happen through creativity and teamwork.

Skills

• Retail marketing
• Trade marketing
• Shopper marketing
• Retail activation
• Ecommerce
• Project coordination
• Organization
• Creative briefing
• Communication (written, visual, verbal)
• Campaign analysis
• Media planning strategy

Location

• US

Work Type

• Hybrid

Experience Level

• Manager level or below

Salary/Compensations

• $100,000-$120,000 per annum

Benefits

• 30 Paid Vacation Days PLUS Federal Holidays
• Free Huel
• 2 weeks a year to work remotely from anywhere
• 401K Plan
• Commuter Benefits
• Paid Volunteering Days
• Enhanced Family Leave
• Dog friendly
• Monthly gym membership contribution
• Nutrition plan
• Free 1-on-1 therapy provided by BetterHelp
• Private Medical and Health insurance
• Free life insurance
• Paid Employee Referral Scheme
• Biannual events

About the Company

• Huel culture thrives on high performance.
• Huel values are important.
• Huel is about people, not just sustainable nutrition - real people with different backgrounds, experiences, and perspectives.
• Huel celebrates what makes each of us unique.
• Huel brings together people from all walks of life.
• Huel believes differences power thinking, challenge ideas, and help build better products for a global community.
• Belonging and fairness matter at Huel.
• Huel wants every Hueligan to have the opportunity to thrive, contribute, and be heard.
• Huel actively seeks diversity of thought.

Equal Opportunity

• We know diversity isn’t just important... it’s essential. It makes us stronger, sharper, and better at what we do.
• We celebrate what makes each of us unique and we actively bring together Hueligans from all walks of life.
• Belonging matters here. So does fairness. We want every Hueligan to have the opportunity to thrive, contribute, and be heard - no matter where they come from or what path they’ve taken to get here.
• We don’t just welcome diversity of thought…we go looking for it!