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About the Role

The Graphic Designer is responsible for leading the delivery of primary and secondary digital campaigns across European and International markets. This role oversees the creation of digital assets for various channels, combining creative leadership, customer-centric design, and emerging technologies to deliver best-in-class digital experiences that are locally relevant, commercially effective, and true to the Coach brand.

Responsibilities

Create and deliver digital assets from pre-approved campaign imagery for European eCommerce and partner sites, ensuring content is locally relevant, customer-focused, and performance-driven across retail and outlet channels.
Develop engaging and bespoke content for European and International markets across digital and in-store channels, supporting key commercial moments and region-specific campaigns while maintaining a consistent brand experience.
Create and deliver customer-facing email campaigns, including marketing and triggered communications, tailored to local market needs.
Partner with Email and Development teams to design and evolve email marketing experiences that drive engagement, conversion, and customer lifetime value through scalable templates and best-practices.
Produce digital assets for performance marketing campaigns, including affiliates, display, paid social, and acquisition channels, aligned to channel objectives and audience needs.
Develop bespoke European-focused direct mail and customer engagement materials that strengthen brand affinity and omnichannel engagement.
Manage external creative agency partnerships and oversee project scoping, prioritisation, resource planning, and on-time delivery to agreed standards, including agency capacity planning and budget management.
Collaborate with Product and Digital teams to create best-in-class UX/UI designs across homepage, PDP, PLP, checkout and post-purchase journeys, using customer insights to drive improvements in engagement, add-to-bag, conversion and overall customer experience.
Work with translation partners to localise campaign assets across multiple markets and ensure accuracy, brand consistency, and timely delivery.
Partner with the eCommerce Trading team to develop and execute regional creative strategies that enhance customer engagement, conversion, AUR, and overall site experience.
Build strong cross-functional relationships with Creative, eCommerce, Marketing and Product teams to ensure customer insights and regional requirements are reflected in creative execution.
Champion AI-powered design, content creation, and optimisation tools to drive innovation, efficiency, personalisation, and scalable localisation while maintaining brand standards.
Monitor industry trends, competitor activity, and emerging technologies to identify opportunities that improve creative delivery and commercial performance.
Partner with the Senior Online Trading Manager to analyse onsite customer behaviour and performance data, and translate into actionable creative improvements.
Ensure all content is optimised across devices, adopting a mobile-first approach to design and user experience.
Manage multiple projects simultaneously, delivering high-quality work to agreed deadlines in a fast-paced environment.

Requirements

3+ years’ experience in digital, graphic or creative design, within eCommerce, retail or consumer brands.
Advanced proficiency in Figma and Adobe Creative Suite (Photoshop, InDesign, XD).
Experience using AI-powered design and productivity tools to improve creativity, efficiency and innovation.
Strong understanding of digital design, UX/UI, customer journeys, creative optimisation and mobile-first best practices.
Knowledge of eCommerce trading, performance metrics and online retail environments, ideally within global, multi-channel organisations.
Experience managing creative agencies, budgets, resources and project delivery.
Commercially minded, with strong workload planning, budget management and prioritisation skills.
Customer-focused, with the ability to balance user needs, brand standards and business objectives.
Excellent project management and organisation skills with the ability to manage multiple priorities in fast-paced environments.
Strong communication, presentation and stakeholder management skills, with experience collaborating across regional and global teams.
Analytical and solution-oriented, able to turn customer insights and performance data into creative improvements.
Adaptable, proactive and passionate about emerging digital trends and technologies.
Must possess the right to work in the UK; visa sponsorship is not provided.

Skills

Figma
Adobe Creative Suite
Photoshop
InDesign
Adobe XD
Sketch
Adobe Illustrator
Salesforce Commerce Cloud
AI-powered design tools
Digital design
UX/UI design
Customer journey mapping
Creative optimisation
Mobile-first design
eCommerce trading
Performance metrics analysis
Project management
Budget management
Communication
Presentation
Stakeholder management
Analytical skills
Problem-solving

Location

Work Type

Hybrid
Full-time

Experience Level

3+ years

Benefits

Hybrid working (3 days in office, 2 days remote)
Option to finish early on a Friday (Flex Fridays)
1 Paid Volunteering Day per year
Opportunities to volunteer with global projects
Learning & Development opportunities
Internal mobility & career progression
Regular Social Events
Equity Inclusion & Diversity initiatives
25 days holiday in addition to bank holidays
Annual Incentive Plan (company performance bonus)
Multi brand discount up to 50% off
Private Healthcare with health assessment (Bupa)
Bupa rewards
Private Dental Cover
Free 24/7 support for family building, fertility and menopause with Maven
Eyecare vouchers
Employee Assistance Program
Employer Pension Contribution
Gym discount
Interest free season ticket loan
Cycle to work scheme

About the Company

Coach is a global fashion house founded in New York in 1941, inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of its hometown.
Coach makes beautiful things, crafted to last—for you to be yourself in.
Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible.
Tapestry is a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.

Equal Opportunity

Tapestry is committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers.
If you are interested in this role but do not believe you meet all the set criteria, that’s ok. We are happy to work with individuals who have the drive, passion, agility and willingness to learn.
Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people.
All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration.
These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.